Hi\u1ec7n nay, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng, c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n bao gi\u1edd h\u1ebft. Do \u0111\u00f3, \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u1ed5ng h\u1ee3p c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n

M\u1ee5c l\u1ee5c<\/p>

1<\/span> C\u00e1c K\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/a><\/li>
2<\/span> 1. S\u1eed d\u1ee5ng k\u00eanh Email Marketing<\/a><\/li>
3<\/span> 2. S\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb Social MXH\u00a0<\/a><\/li>
4<\/span> 3. Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/a><\/li>
5<\/span> 4. Thi\u1ebft k\u1ebf app mobile<\/a><\/li>
6<\/span> 5. C\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1c h\u00e0ng s\u1eed d\u1ee5ng KOL\u00a0<\/a><\/li>
7<\/span> 6. S\u1eed d\u1ee5ng Facebook ads<\/a><\/li>
8<\/span> 7. K\u00eanh website \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/a><\/li>
9<\/span> 8. S\u1eed d\u1ee5ng k\u00eanh PR<\/a><\/li>
10<\/span> 9. K\u00eanh ti\u1ebfp th\u1ecb s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><\/li><\/ul><\/div>\n
C\u00e1c K\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/strong><\/span><\/h2>\n
K\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n, c\u00f4ng c\u1ee5 ho\u1eb7c c\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 c\u00e1c k\u00eanh giao ti\u1ebfp tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111\u1ed9 tin c\u1eady v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng bao g\u1ed3m qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, trang web, c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 tri\u1ec3n l\u00e3m, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, marketing tr\u1ef1c ti\u1ebfp v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n
1. S\u1eed d\u1ee5ng k\u00eanh Email Marketing<\/strong><\/span><\/h2>\n
$\"c\u00e1c$
c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng eamil marketing<\/figcaption><\/figure>\n
K\u00eanh Email Marketing l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay. Email Marketing l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ho\u1eb7c th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. K\u00eanh Email Marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 hi\u1ec7u qu\u1ea3, gi\u00fap n\u00e2ng cao s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao trong Email Marketing, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, cung c\u1ea5p n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 tr\u1ecb, s\u1eed d\u1ee5ng ch\u1ee7 \u0111\u1ec1 v\u00e0 n\u1ed9i dung email ph\u00f9 h\u1ee3p, ch\u00fa tr\u1ecdng \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 giao di\u1ec7n email, c\u00e2n nh\u1eafc t\u1ea7n su\u1ea5t g\u1eedi email v\u00e0 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 Spam. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 Email Marketing nh\u01b0 Mailchimp, Constant Contact, hay Aweber \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch Email Marketing c\u1ee7a m\u00ecnh.<\/p>\n
2. S\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb Social MXH\u00a0<\/strong><\/span><\/h2>\n $\"c\u00e1c$
c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kenh socail<\/figcaption><\/figure>\n
S\u1eed d\u1ee5ng c\u00e1c k\u00eanh social media nh\u01b0 Facebook, Instagram, Twitter, LinkedIn,.. l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n nay. K\u00eanh social media cung c\u1ea5p cho doanh nghi\u1ec7p m\u1ed9t ph\u1ea1m vi r\u1ed9ng l\u1edbn \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 doanh s\u1ed1. \u0110\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh social media hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, cung c\u1ea5p n\u1ed9i dung h\u1ea5p d\u1eabn, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh, t\u1ea1o n\u1ed9i dung \u0111a d\u1ea1ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u1edbi kh\u00e1ch h\u00e0ng, chia s\u1ebb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd social media nh\u01b0 Hootsuite, Buffer, hay Sprout Social \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch social media c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh social media, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 th\u1ecb tr\u01b0\u1eddng, c\u00e1c xu h\u01b0\u1edbng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 th\u01b0\u1eddng xuy\u00ean.<\/p>\n
3. Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/span><\/h2>\n
Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate Marketing) l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c h\u1ee3p t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft, trong \u0111\u00f3 doanh nghi\u1ec7p tr\u1ea3 hoa h\u1ed3ng cho c\u00e1c \u0111\u1ed1i t\u00e1c khi h\u1ecd gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u1ed3ng th\u1eddi, h\u00ecnh th\u1ee9c n\u00e0y c\u00f2n gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 marketing. \u0110\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft ph\u00f9 h\u1ee3p, cung c\u1ea5p n\u1ed9i dung, s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch trong vi\u1ec7c tr\u1ea3 hoa h\u1ed3ng cho \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c quy \u0111\u1ecbnh v\u00e0 lu\u1eadt ph\u00e1p li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt v\u00e0 th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n
4. Thi\u1ebft k\u1ebf app mobile<\/strong><\/span><\/h2>\n
$\"cac$
c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng app mobiel<\/figcaption><\/figure>\n
App mobile hi\u1ec7n nay l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. Th\u1ed1ng k\u00ea cho th\u1ea5y, hi\u1ec7n c\u00f3 h\u01a1n 128 tri\u1ec7u thu\u00ea bao di \u0111\u1ed9ng, 40 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet v\u00e0 trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau kho\u1ea3ng 150 l\u1ea7n, m\u1ed7i l\u1ea7n c\u00e1ch nhau 6,5 ph\u00fat. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua app mobile l\u00e0 r\u1ea5t hi\u1ec7u qu\u1ea3. Nh\u1eefng th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n l\u00e0 hi\u1ec7n h\u1eefu khi n\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o ngay tr\u00ean \u0111i\u1ec7n tho\u1ea1i. App mobile c\u0169ng l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Nh\u1edd th\u00f4ng b\u00e1o tr\u00ean app ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u1ea1i, gi\u1ea3m gi\u00e1 v\u00e0 nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c. V\u00ec v\u1eady, \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua app mobile, c\u1ea7n c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf app mobile<\/a> \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u1ee8ng d\u1ee5ng c\u1ea7n ch\u1ee9a c\u00e1c th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 t\u1ea1o s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u1ee9ng d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng kh\u00e1c nhau v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 nhanh ch\u00f3ng, c\u1ea7n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c t\u00ednh n\u0103ng m\u1edbi v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean. H\u00e3y qu\u1ea3ng b\u00e1 \u1ee9ng d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 qu\u1ea3n l\u00fd \u0111\u00fang c\u00e1ch \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng.<\/p>\n
5. C\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1c h\u00e0ng s\u1eed d\u1ee5ng KOL\u00a0<\/strong><\/span><\/h2>\n
$\"cac$
cac kenh tiep can khach hang k\u00eanh PR<\/figcaption><\/figure>\n
KOLs (Key Opinion Leaders) l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, blogger, vlogger ho\u1eb7c influencer trong l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3. H\u1ee3p t\u00e1c v\u1edbi KOLs \u0111\u1ec3 t\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi KOLs gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. KOLs c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3. Nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110\u1ec3 h\u1ee3p t\u00e1c v\u1edbi KOLs, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm KOLs c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n li\u00ean h\u1ec7 v\u1edbi KOLs v\u00e0 \u0111\u1ec1 xu\u1ea5t h\u1ee3p t\u00e1c. Trong qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 ngh\u1ecb h\u1ee3p t\u00e1c c\u1ee5 th\u1ec3 v\u00e0 th\u1ecfa thu\u1eadn v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u00ed v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi KOLs c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i nh\u1eefng r\u1ee7i ro. KOLs c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c c\u00f3 th\u1ec3 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u1ef1a ch\u1ecdn KOLs c\u00f3 uy t\u00edn v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0y.<\/p>\n
6. S\u1eed d\u1ee5ng Facebook ads<\/strong><\/span><\/h2>\n
S\u1eed d\u1ee5ng Facebook Ads l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch s\u1eed d\u1ee5ng Facebook Ads \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/p>\n
7. K\u00eanh website \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n
S\u1eed d\u1ee5ng k\u00eanh website l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a SEO, x\u00e2y d\u1ef1ng trang landing page chuy\u00ean nghi\u1ec7p, c\u1eadp nh\u1eadt n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. V\u00ec v\u1eady, s\u1eed d\u1ee5ng k\u00eanh website l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n
8. S\u1eed d\u1ee5ng k\u00eanh PR<\/strong><\/span><\/h2>\n
K\u00eanh PR l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. PR (Public Relations) l\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, radio, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n. K\u00eanh PR c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, PR c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/p>\n
9. K\u00eanh ti\u1ebfp th\u1ecb s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/span><\/h2>\n
$\"c\u00e1c$
c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/figcaption><\/figure>\n
S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn, t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi, b\u1ea5t k\u1ec3 th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m. K\u00eanh n\u00e0y cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, email marketing, c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1c. S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f2n cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng k\u00eanh ti\u1ebfp th\u1ecb n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hi\u1ec7n nay, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng, c\u00e1c k\u00eanh…<\/p>\n","protected":false},"author":6,"featured_media":3039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/2995"}],"collection":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/comments?post=2995"}],"version-history":[{"count":4,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/2995\/revisions"}],"predecessor-version":[{"id":3046,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/2995\/revisions\/3046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media\/3039"}],"wp:attachment":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media?parent=2995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/categories?post=2995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/tags?post=2995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}