\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i. V\u1edbi h\u00e0ng tri\u1ec7u \u1ee9ng d\u1ee5ng c\u00f3 s\u1eb5n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 iOS v\u00e0 Android, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady cho \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 t\u00edn nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 thi\u1ebft k\u1ebf m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng \u0111\u1eb9p m\u1eaft hay \u0111\u1eb7t t\u00ean cho \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. \u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i h\u01a1i, \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung v\u00e0 n\u1ed7 l\u1ef1c li\u00ean t\u1ee5c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng tin c\u1eady cho \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ee5c l\u1ee5c<\/p>

1<\/span> Mobile App Branding l\u00e0 g\u00ec?<\/a><\/li>
2<\/span> c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng mobile app branding<\/a>
- 2.1<\/span> X\u00e1c \u0111\u1ecbnh insight tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li>
- 2.2<\/span> LOGO v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a chi\u1ebfn d\u1ecbch Mobile App Branding\u00a0<\/a><\/li>
- 2.3<\/span> T\u1eeb kh\u00f3a khi x\u00e2y d\u1ef1ng mobile app brading<\/a><\/li>
- 2.4<\/span> T\u00ean, slogan, phong c\u00e1ch khi x\u00e2y d\u1ef1ng mobile app branding<\/a><\/li>
- 2.5<\/span> \u00a0Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/a><\/li>
- 2.6<\/span> \u0110\u1ed3 h\u1ecda (Graphics)\u00a0<\/a><\/li>
- 2.7<\/span> T\u01b0\u01a1ng t\u00e1c v\u1edbi cosumer\u00a0<\/a><\/li>
- 2.8<\/span> X\u00e2y d\u1ef1ng video<\/a><\/li>
- 2.9<\/span> Game h\u00f3a app mobile<\/a><\/li>
- 2.10<\/span> \u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/a><\/li><\/ul><\/li>
- 3<\/span> V\u00ec sao n\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng?<\/a><\/li><\/ul><\/div>\n
  Mobile App Branding l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
  $\"mobile$
  mobile app branding l\u00e0 g\u00ec<\/figcaption><\/figure>\n
  Mobile App Branding l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng nh\u1eb1m t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng tin c\u1eady trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng. N\u00f3 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3ng b\u00e1 nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng, m\u00e0u s\u1eafc, phong c\u00e1ch thi\u1ebft k\u1ebf, t\u00ean v\u00e0 slogan. M\u1ee5c \u0111\u00edch c\u1ee7a Mobile App Branding l\u00e0 t\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 kh\u00e1c bi\u1ec7t cho \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, Mobile App Branding c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n
  c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng mobile app branding<\/strong><\/span><\/h2>\n
  Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o l\u00f2ng tin cho h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng mobile app branding<\/p>\n
  X\u00e1c \u0111\u1ecbnh insight tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n
  Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng mobile app branding, c\u00f3 th\u1ec3 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c branding c\u1ee7a \u1ee9ng d\u1ee5ng:<\/p>\n
  \n
  M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng l\u00e0 g\u00ec?<\/li>\n
  \u1ee8ng d\u1ee5ng c\u1ee7a t\u00f4i gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec cho kh\u00e1ch h\u00e0ng?<\/li>\n
  Ai l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a \u1ee9ng d\u1ee5ng?<\/li>\n
  T\u00f4i mu\u1ed1n \u1ee9ng d\u1ee5ng c\u1ee7a t\u00f4i t\u1ea1o ra c\u1ea3m gi\u00e1c g\u00ec cho kh\u00e1ch h\u00e0ng?<\/li>\n
  C\u00e1c \u1ee9ng d\u1ee5ng c\u1ea1nh tranh hi\u1ec7n t\u1ea1i c\u1ee7a t\u00f4i \u0111ang s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c branding n\u00e0o?<\/li>\n
  T\u00f4i mu\u1ed1n \u1ee9ng d\u1ee5ng c\u1ee7a t\u00f4i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n
  C\u00f3 y\u1ebfu t\u1ed1 g\u00ec \u0111\u1eb7c bi\u1ec7t trong \u1ee9ng d\u1ee5ng c\u1ee7a t\u00f4i m\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111i\u1ec3m nh\u1ea5n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c branding?<\/li>\n
  T\u00f4i mu\u1ed1n \u1ee9ng d\u1ee5ng c\u1ee7a t\u00f4i truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p g\u00ec \u0111\u1ebfn kh\u00e1ch h\u00e0ng?<\/li>\n
  T\u00f4i s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u1ec3 qu\u1ea3ng b\u00e1 \u1ee9ng d\u1ee5ng c\u1ee7a t\u00f4i?<\/li>\n
  T\u00f4i s\u1ebd t\u1ea1o ra m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (brand identity) nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u1ee9ng d\u1ee5ng c\u1ee7a t\u00f4i n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft?<\/li>\n<\/ul>\n
  LOGO v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a chi\u1ebfn d\u1ecbch Mobile App Branding\u00a0<\/strong><\/span><\/h3>\n
  $\"\"$ <\/p>\n
  Logo v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng l\u00e0 hai y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (branding) cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n. Ch\u00fang c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o n\u00ean m\u1ed9t \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u00fap \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong s\u1ed1 c\u00e1c \u1ee9ng d\u1ee5ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean cho vi\u1ec7c thi\u1ebft k\u1ebf logo v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n:<\/p>\n
  \n
  \u0110\u1ea3m b\u1ea3o r\u1eb1ng logo v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 n\u00f3 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n
  S\u1eed d\u1ee5ng m\u00e0u s\u1eafc h\u00e0i h\u00f2a v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t thi\u1ebft k\u1ebf th\u1ecb gi\u00e1c tuy\u1ec7t v\u1eddi.<\/li>\n
  \u0110\u1ea3m b\u1ea3o r\u1eb1ng logo v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft, ngay c\u1ea3 khi \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf k\u00edch th\u01b0\u1edbc nh\u1ecf tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i.<\/li>\n
  T\u1ea1o ra m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng cho \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u00ean k\u1ebft m\u1ea1nh m\u1ebd gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
  H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng logo v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed3ng nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau, bao g\u1ed3m tr\u00ean \u1ee9ng d\u1ee5ng, trang web, c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb, v.v.<\/li>\n<\/ul>\n
  T\u1eeb kh\u00f3a khi x\u00e2y d\u1ef1ng mobile app brading<\/strong><\/span><\/h3>\n
  T\u1eeb kh\u00f3a (Keywords) trong mobile app branding l\u00e0 nh\u1eefng t\u1eeb m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 ph\u00e1t hi\u1ec7n \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm, tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng (App Store Optimization) ho\u1eb7c trong qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a c\u01a1 b\u1ea3n b\u1ea1n n\u00ean xem x\u00e9t khi x\u00e2y d\u1ef1ng mobile app branding:<\/p>\n
  \n
  T\u1eeb kh\u00f3a s\u1ea3n ph\u1ea9m: T\u1eeb kh\u00f3a m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u1ea3 t\u00ean \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u00f3.<\/li>\n
  T\u1eeb kh\u00f3a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i: T\u1eeb kh\u00f3a m\u00f4 t\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook, Instagram, Twitter, v.v.<\/li>\n
  T\u1eeb kh\u00f3a Brand-Plus (hay c\u00f2n g\u1ecdi l\u00e0 Brand-specific keywords): l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c t\u1eeb kh\u00f3a c\u1ee7a mobile app branding, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c t\u00ednh n\u0103ng, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u1edbi nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 SEO, ho\u1eb7c s\u1eed d\u1ee5ng trong qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau nh\u01b0 Google Ads, Facebook Ads, Instagram v\u00ed d\u1ee5 : appmobile chat. appmobile game, appmobile tin t\u1ee9c ..<\/li>\n
  T\u1eeb kh\u00f3a m\u00f4 t\u1ea3: l\u00e0 nh\u1eefng t\u1eeb v\u00e0 c\u1ee5m t\u1eeb m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c t\u00ednh n\u0103ng c\u1ee7a \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ph\u1ea7n m\u00f4 t\u1ea3 \u1ee9ng d\u1ee5ng tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng nh\u01b0 Google Play Store, Apple App Store. C\u00e1c t\u1eeb kh\u00f3a m\u00f4 t\u1ea3 gi\u00fap cho \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn n\u1ed9i dung m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n
  T\u00ean, slogan, phong c\u00e1ch khi x\u00e2y d\u1ef1ng mobile app branding<\/b><\/span><\/h3>\n
  $\"ten$
  t\u00ean va slogan<\/figcaption><\/figure>\n
  T\u00ean, slogan v\u00e0 phong c\u00e1ch khi x\u00e2y d\u1ef1ng mobile app branding ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a \u1ee9ng d\u1ee5ng. Tuy nhi\u00ean, \u1edf \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd cho b\u1ea1n:<\/p>\n
  \n
  T\u00ean: T\u00ean n\u00ean d\u1ec5 nh\u1edb, \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 ph\u00e1t \u00e2m, N\u00ean c\u00f3 li\u00ean quan \u0111\u1ebfn t\u00ednh n\u0103ng ho\u1eb7c l\u1ee3i \u00edch c\u1ee7a \u1ee9ng d\u1ee5ng, N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y ch\u1ecdn m\u1ed9t t\u00ean ng\u1eafn g\u1ecdn, kh\u00f4ng d\u00e0i qu\u00e1 2-3 t\u1eeb.<\/li>\n
  Slogan: Slogan n\u00ean t\u00f3m t\u1eaft t\u00ednh n\u0103ng ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ee7a \u1ee9ng d\u1ee5ng, Slogan n\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb v\u00e0 \u0111\u1ed9c \u0111\u00e1o, Slogan n\u00ean ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u1ee9ng d\u1ee5ng.<\/li>\n
  Phong c\u00e1ch: Phong c\u00e1ch thi\u1ebft k\u1ebf n\u00ean ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee7a \u1ee9ng d\u1ee5ng, M\u00e0u s\u1eafc, font ch\u1eef v\u00e0 h\u00ecnh \u1ea3nh n\u00ean ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u1ee9ng d\u1ee5ng, Phong c\u00e1ch n\u00ean d\u1ec5 nh\u00ecn, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n
  V\u00ed d\u1ee5:<\/strong><\/p>\n
  \n
  V\u1edbi \u1ee9ng d\u1ee5ng thi\u1ebft k\u1ebf app mobile<\/a>, t\u00ean c\u00f3 th\u1ec3 l\u00e0 “des app mobile “, slogan c\u00f3 th\u1ec3 l\u00e0 “thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng th\u00f4ng minh”, v\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf n\u00ean chuy\u00ean nghi\u1ec7p, hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
  V\u1edbi \u1ee9ng d\u1ee5ng \u0111\u1eb7t \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn, t\u00ean c\u00f3 th\u1ec3 l\u00e0 “Foodie”, slogan c\u00f3 th\u1ec3 l\u00e0 “Order food in a snap”, v\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf n\u00ean mang t\u00ednh th\u1eddi trang, \u0111\u01a1n gi\u1ea3n v\u00e0 s\u1ea1ch s\u1ebd.<\/li>\n<\/ul>\n
  \u00a0Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong><\/span><\/h3>\n
  Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (User Experience – UX) l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong mobile app branding, v\u00ec n\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 ghi nh\u1edb tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong mobile app branding c\u1ee7a b\u1ea1n:<\/p>\n
  \n
  Thi\u1ebft k\u1ebf giao di\u1ec7n th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng: T\u1ea1o ra m\u1ed9t giao di\u1ec7n \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/li>\n
  T\u1ed1i gi\u1ea3n qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd: \u0110\u0103ng k\u00fd t\u00e0i kho\u1ea3n n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng cho ng\u01b0\u1eddi d\u00f9ng. \u0110\u1eebng y\u00eau c\u1ea7u qu\u00e1 nhi\u1ec1u th\u00f4ng tin, ch\u1ec9 c\u1ea7n cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/li>\n
  T\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang: C\u00e1c trang trong \u1ee9ng d\u1ee5ng n\u00ean \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u1ea3i nhanh v\u00e0 kh\u00f4ng g\u00e2y phi\u1ec1n to\u00e1i cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
  Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5: Cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u1ea3 \u1ea3nh v\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft, gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n
  \u0110\u1ea3m b\u1ea3o t\u00ednh n\u0103ng c\u1ee7a \u1ee9ng d\u1ee5ng: C\u00e1c t\u00ednh n\u0103ng trong \u1ee9ng d\u1ee5ng n\u00ean ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c.<\/li>\n
  Th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng: Lu\u00f4n l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u00e2n thi\u1ec7n, h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c.<\/li>\n<\/ul>\n
  \n
  \n
  \n
  \n
  \u0110\u1ed3 h\u1ecda (Graphics)\u00a0<\/strong><\/span><\/h3>\n
  \u0110\u1ed3 h\u1ecda (Graphics) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (branding) cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. \u0110\u1ed3 h\u1ecda kh\u00f4ng ch\u1ec9 gi\u00fap \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u1ee9ng d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean \u0111\u1ec3 t\u1ea1o \u0111\u1ed3 h\u1ecda ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong mobile app branding:<\/p>\n
  \n
  L\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p: Ch\u1ecdn m\u00e0u s\u1eafc t\u01b0\u01a1ng th\u00edch v\u1edbi logo c\u1ee7a b\u1ea1n v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00e0u s\u1eafc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 nh\u1eefng m\u00e0u s\u1eafc ch\u00ednh v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong to\u00e0n b\u1ed9 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/li>\n
  T\u1ea1o h\u00ecnh \u1ea3nh \u0111\u1eb7c tr\u01b0ng: T\u1ea1o ra c\u00e1c h\u00ecnh \u1ea3nh \u0111\u1eb7c tr\u01b0ng cho \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5 nh\u01b0 h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t nh\u00e2n v\u1eadt ho\u1eb7c h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra v\u00e0 nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
  S\u1eed d\u1ee5ng \u0111\u1ed3 h\u1ecda \u0111\u1ed3ng nh\u1ea5t: S\u1eed d\u1ee5ng \u0111\u1ed3 h\u1ecda \u0111\u1ed3ng nh\u1ea5t tr\u00ean to\u00e0n b\u1ed9 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
  T\u1ea1o logo \u0111\u1ed9c \u0111\u00e1o: T\u1ea1o m\u1ed9t logo \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Logo l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau c\u1ee7a \u1ee9ng d\u1ee5ng.<\/li>\n
  \u0110\u1ea3m b\u1ea3o \u0111\u1ed3 h\u1ecda ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng: \u0110\u1ed3 h\u1ecda c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a \u1ee9ng d\u1ee5ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed3 h\u1ecda c\u1ee7a b\u1ea1n kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n ho\u1eb7c g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n
  T\u01b0\u01a1ng t\u00e1c v\u1edbi cosumer\u00a0<\/strong><\/span><\/h3>\n
  $\"cosumer$
  cosumer trong x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch app mobile<\/figcaption><\/figure>\n
  T\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng trong mobile app branding l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng trong mobile app branding:<\/p>\n
  \n
  Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t: H\u00e3y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/li>\n
  S\u1eed d\u1ee5ng t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c: S\u1eed d\u1ee5ng t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c nh\u01b0 ch\u1ee9c n\u0103ng \u0111\u00e1nh gi\u00e1, ch\u1ee9c n\u0103ng chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c ch\u1ee9c n\u0103ng chat \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/li>\n
  C\u1eadp nh\u1eadt th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean: C\u1eadp nh\u1eadt th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean v\u1ec1 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u1eef cho ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd.<\/li>\n
  T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn: T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/li>\n
  Ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng: Ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng \u0111\u1ebfn c\u00e1c y\u00eau c\u1ea7u v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 gi\u00fap t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n
  X\u00e2y d\u1ef1ng video <\/strong><\/span><\/h3>\n
  Video s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong mobile app branding. T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn, s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ea1o video chuy\u00ean nghi\u1ec7p, t\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o c\u00e2u chuy\u1ec7n \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 chia s\u1ebb tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng l\u1eddi khuy\u00ean c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 t\u1ea1o ra video s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 trong mobile app branding. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. v\u00e0 qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c k\u00eanh n\u1ec1n t\u1ea3ng kh\u00e1c c\u1ee7a doanh nghi\u1ec7p nh\u01b0 k\u00eanh fanpgae, tiktok hay website. ho\u1eb7c ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1ec1 n\u1ed9i dung<\/p>\n
  Game h\u00f3a app mobile<\/strong><\/span><\/h3>\n
  $\"game$
  game h\u00f3a app ch\u1ea1y b\u1ed9<\/figcaption><\/figure>\n
  Game h\u00f3a \u1ee9ng d\u1ee5ng, hay c\u00f2n g\u1ecdi l\u00e0 gamification, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng nh\u1eb1m k\u00edch th\u00edch tinh th\u1ea7n t\u01b0\u01a1ng t\u00e1c v\u00e0 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p y\u1ebfu t\u1ed1 game v\u00e0o trong \u1ee9ng d\u1ee5ng. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, gamification \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. Trong mobile app branding, gamification \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c \u1ee9ng d\u1ee5ng s\u1eed d\u1ee5ng gamification th\u01b0\u1eddng t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 game nh\u01b0 \u0111i\u1ec3m s\u1ed1, th\u0103ng h\u1ea1ng, b\u1ea3ng x\u1ebfp h\u1ea1ng, k\u1ef7 l\u1ee5c, nhi\u1ec7m v\u1ee5, th\u1ebb v\u00e0 ph\u1ea7n th\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh v\u00e0 \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5, m\u1ed9t \u1ee9ng d\u1ee5ng th\u1ec3 thao c\u00f3 th\u1ec3 t\u00edch h\u1ee3p y\u1ebfu t\u1ed1 gamification b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c th\u1eed th\u00e1ch th\u1ec3 thao cho ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh, c\u00f9ng v\u1edbi vi\u1ec7c theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111i\u1ec3m s\u1ed1 c\u1ee7a h\u1ecd. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng trong \u1ee9ng d\u1ee5ng, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y th\u00fa v\u1ecb khi c\u1ea1nh tranh v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng gamification c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o v\u00e0 c\u00f3 t\u00ednh h\u1ee3p l\u00fd. Kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1 game trong \u1ee9ng d\u1ee5ng, v\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y b\u1ecb qu\u00e1 t\u1ea3i v\u00e0 m\u1ea5t h\u1ee9ng th\u00fa. \u0110\u1ed3ng th\u1eddi, c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng gamification s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 “trang tr\u00ed” cho \u1ee9ng d\u1ee5ng.<\/p>\n
  \u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/strong><\/span><\/h3>\n
  \u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u trong mobile app branding l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u1ee9ng d\u1ee5ng, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua \u1ee9ng d\u1ee5ng. C\u00e1c \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong c\u1ed9ng \u0111\u1ed3ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ti\u1ebfp c\u1eadn ho\u1eb7c l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn, vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u trong mobile app branding \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u1ed3ng th\u1eddi gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u trong mobile app branding c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ebft b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 \u1ee9ng d\u1ee5ng, chia s\u1ebb kinh nghi\u1ec7m v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a m\u00ecnh v\u1ec1 \u1ee9ng d\u1ee5ng, tham gia c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c tr\u00f2 ch\u01a1i tr\u00ean \u1ee9ng d\u1ee5ng \u0111\u1ec3 t\u1ea1o s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u00e1c. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 \u1ee9ng d\u1ee5ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111\u1ea3m b\u1ea3o s\u1ef1 ch\u00ednh x\u00e1c v\u00e0 trung th\u1ef1c trong vi\u1ec7c chia s\u1ebb th\u00f4ng tin v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
  V\u00ec sao n\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng?<\/strong><\/span><\/h2>\n
  X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 quan tr\u1ecdng v\u00ec nh\u1eefng l\u00fd do sau \u0111\u00e2y:<\/p>\n
  \n
  T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ed1t s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n v\u00e0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng c\u0169.<\/li>\n
  T\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 uy t\u00edn: M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ed1t c\u0169ng gi\u00fap t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u1ee9ng d\u1ee5ng kh\u00f4ng chuy\u00ean nghi\u1ec7p ho\u1eb7c kh\u00f4ng tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c, h\u1ecd s\u1ebd kh\u00f4ng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng v\u00e0 s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c.<\/li>\n
  Gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ed1t gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. V\u1edbi vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y v\u00e0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng.<\/li>\n
  N\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ed1t c\u0169ng gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady s\u1ebd gi\u00fap t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 an to\u00e0n cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi t\u0103ng t\u00ednh th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng c\u1ee7a \u1ee9ng d\u1ee5ng.<\/li>\n
  Gi\u00fap t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn: M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ed1t c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u0169, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n
  >>xem th\u00eam c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1c h\u00e0ng mobile app hi\u1ec7u qu\u1ea3 t\u1ea1i link: https:\/\/appmobile.vn\/cac-kenh-tiep-can-khach-hang\/<\/a> <<<\/p>\n
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  \n
  <\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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