M\u1ee5c l\u1ee5c<\/p>
- 1<\/span> In-app marketing l\u00e0 g\u00ec?<\/a><\/li>
- 2<\/span> L\u1ee3i \u00edch c\u1ee7a in-app marketing cho doanh nghi\u1ec7p<\/a><\/li>
- 3<\/span> C\u00e1c lo\u1ea1i h\u00ecnh in-app marketing\u00a0<\/a>
- 3.1<\/span> Qu\u1ea3ng c\u00e1o banner<\/a><\/li>
- 3.2<\/span> Cung c\u1ea5p n\u1ed9i dung t\u00e0i li\u1ec7u<\/a><\/li>
- 3.3<\/span> Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c<\/a><\/li><\/ul><\/li>
- 4<\/span> Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng trong in-app marketing<\/a><\/li>
- 5<\/span> Th\u00f4ng b\u00e1o \u0111\u1ea9y trong in-app marketing<\/a><\/li>
- 6<\/span> C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai<\/a><\/li>
- 7<\/span> M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/a><\/li><\/ul><\/div>\n
In-app marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
![\"in-app](\"https:\/\/appmobile.vn\/wp-content\/uploads\/2023\/04\/in-app-marketing-750x422.png\")
In app marketing l\u00e0 g\u00ec<\/figcaption><\/figure>\n In-app marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb r\u1ea5t ph\u1ed5 bi\u1ebfn cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u1ee9ng d\u1ee5ng v\u00e0 t\u0103ng doanh s\u1ed1. In-app marketing c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, \u01b0u \u0111\u00e3i cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c li\u00ean quan v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c \u0111\u1ec3 t\u1ea1o s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
L\u1ee3i \u00edch c\u1ee7a in-app marketing cho doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n
In-app marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u1ee9ng d\u1ee5ng, t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn, thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng doanh nghi\u1ec7p. Trong th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 s\u1eed d\u1ee5ng in-app marketing \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5 nh\u01b0 Shopee v\u00e0 Grab, hai c\u00f4ng ty th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng in-app marketing \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, t\u0103ng doanh s\u1ed1 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Shopee l\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng mua s\u1eafm h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, \u0111\u00e3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a t\u00ednh n\u0103ng in-app marketing \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean \u1ee9ng d\u1ee5ng. Th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o in-app, Shopee \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 doanh s\u1ed1 v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng trung th\u00e0nh. C\u0169ng nh\u01b0 Shopee, Grab c\u0169ng s\u1eed d\u1ee5ng in-app marketing \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi, gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i cho ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra, Grab c\u00f2n t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng, gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u1ee9ng d\u1ee5ng. T\u00f3m l\u1ea1i, in-app marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p th\u00f4ng qua vi\u1ec7c t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. V\u00e0 \u1edf Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n
C\u00e1c lo\u1ea1i h\u00ecnh in-app marketing\u00a0<\/strong><\/span><\/h2>\n
![\"in-app](\"https:\/\/appmobile.vn\/wp-content\/uploads\/2023\/04\/in-app-marketing-cac-loai-hinh-750x375.jpg\")
C\u00e1c l\u1ecdai h\u00ecnh markteing<\/figcaption><\/figure>\n D\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 c\u00e1c lo\u1ea1i in-app marketing ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c lo\u1ea1i in-app marketing ph\u1ed5 bi\u1ebfn v\u00e0 nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a ch\u00fang d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n
Qu\u1ea3ng c\u00e1o banner <\/strong><\/span><\/h3>\n
Qu\u1ea3ng c\u00e1o banner l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c in-app marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t, \u0111\u00e2y l\u00e0 h\u00ecnh \u1ea3nh ho\u1eb7c \u0111\u1ed3 h\u1ecda \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o banner \u0111\u00f3 l\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 nhanh ch\u00f3ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p marketing \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Banner qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean trang ch\u1ee7 \u1ee9ng d\u1ee5ng ho\u1eb7c trong c\u00e1c m\u00e0n h\u00ecnh n\u1ed9i dung kh\u00e1c, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
V\u00ed d\u1ee5 th\u1ef1c t\u1ebf l\u00e0 \u1ee9ng d\u1ee5ng Agoda \u0111\u00e3 \u0111\u1eb7t c\u00e1c banner qu\u1ea3ng c\u00e1o v\u1edbi h\u00ecnh \u1ea3nh c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 gi\u00e1 c\u1ea3 h\u1ea5p d\u1eabn tr\u00ean trang ch\u1ee7 v\u00e0 trong c\u00e1c m\u00e0n h\u00ecnh n\u1ed9i dung kh\u00e1c tr\u00ean \u1ee9ng d\u1ee5ng. Khi ng\u01b0\u1eddi d\u00f9ng b\u1ea5m v\u00e0o banner qu\u1ea3ng c\u00e1o, h\u1ecd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang \u0111\u1eb7t ph\u00f2ng tr\u00ean Agoda \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. C\u00e1c banner qu\u1ea3ng c\u00e1o c\u1ee7a Agoda \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi h\u00ecnh \u1ea3nh \u0111\u1eb9p m\u1eaft, g\u1ee3i c\u1ea3m v\u00e0 d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n, c\u00f9ng v\u1edbi m\u1ed9t l\u1eddi m\u1eddi h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. T\u1eeb \u0111\u00f3, Agoda \u0111\u00e3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o banner th\u00e0nh c\u00f4ng v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.<\/p>\n
Cung c\u1ea5p n\u1ed9i dung t\u00e0i li\u1ec7u<\/strong><\/span><\/h3>\n
N\u1ed9i dung t\u00e0i li\u1ec7u trong in-app marketing l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c lo\u1ea1i t\u00e0i li\u1ec7u nh\u01b0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, b\u1ea3n \u0111\u1ed3 \u0111\u1ecba \u0111i\u1ec3m, danh s\u00e1ch s\u1ea3n ph\u1ea9m, th\u00f4ng tin chi ti\u1ebft s\u1ea3n ph\u1ea9m, th\u00f4ng tin khuy\u1ebfn m\u00e3i, video, h\u00ecnh \u1ea3nh v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n
V\u00ed d\u1ee5 v\u1ec1 n\u1ed9i dung t\u00e0i li\u1ec7u trong in-app marketing \u0111\u00f3 l\u00e0 \u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn Lazada. Tr\u00ean trang ch\u1ee7 c\u1ee7a \u1ee9ng d\u1ee5ng, Lazada hi\u1ec3n th\u1ecb danh s\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m hot nh\u1ea5t, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, th\u00f4ng tin s\u1ea3n ph\u1ea9m chi ti\u1ebft, gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i. Khi kh\u00e1ch h\u00e0ng b\u1ea5m v\u00e0o s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 xem h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, m\u00f4 t\u1ea3, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3, gi\u00e1 c\u1ea3 v\u00e0 th\u00f4ng tin v\u1ec1 v\u1eadn chuy\u1ec3n. Lazada c\u0169ng cung c\u1ea5p c\u00e1c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3 nh\u1eefng b\u00e0i vi\u1ebft v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. T\u1eeb \u0111\u00f3, Lazada \u0111\u00e3 t\u1ea1o ra m\u1ed9t n\u1ed9i dung t\u00e0i li\u1ec7u trong in-app marketing \u0111a d\u1ea1ng v\u00e0 h\u1eefu \u00edch, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n
Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c<\/strong><\/span><\/h3>\n
Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c trong in-app marketing l\u00e0 m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, cho ph\u00e9p h\u1ecd t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n. C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng bao g\u1ed3m c\u00e1c n\u00fat nh\u1ea5n, k\u00eanh \u0111\u1ea7u v\u00e0o v\u0103n b\u1ea3n, ho\u1eb7c c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn.<\/p>\n
M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c trong in-app marketing \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a \u1ee9ng d\u1ee5ng Uber tr\u00ean trang ch\u1ee7 c\u1ee7a \u1ee9ng d\u1ee5ng. Qu\u1ea3ng c\u00e1o n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 ki\u1ec3u xe m\u00e0 h\u1ecd mu\u1ed1n s\u1eed d\u1ee5ng. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin n\u00e0y tr\u00ean m\u1ed9t trang duy nh\u1ea5t, thay v\u00ec ph\u1ea3i chuy\u1ec3n \u0111\u1ebfn c\u00e1c trang kh\u00e1c \u0111\u1ec3 ch\u1ecdn t\u1eebng th\u00f4ng tin. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho h\u1ecd. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a \u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn Tiki. Qu\u1ea3ng c\u00e1o n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem v\u00e0 ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau tr\u00ean c\u00f9ng m\u1ed9t trang duy nh\u1ea5t. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng b\u1ea5m v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 xem chi ti\u1ebft s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u00e0 \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb trang \u0111\u00f3. Nh\u1edd v\u00e0o t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd quan t\u00e2m v\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho h\u1ecd. Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c trong in-app marketing l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n
Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng trong in-app marketing<\/strong><\/span><\/h2>\n
Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng trong in-app marketing l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 video, \u00e2m thanh v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u1ed9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n v\u00e0 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o \u0111\u1ed9ng trong in-app marketing \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a \u1ee9ng d\u1ee5ng TikTok tr\u00ean trang ch\u1ee7 c\u1ee7a \u1ee9ng d\u1ee5ng. Qu\u1ea3ng c\u00e1o n\u00e0y s\u1eed d\u1ee5ng video ng\u1eafn v\u00e0 \u00e2m thanh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng. Qu\u1ea3ng c\u00e1o gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng m\u1edbi c\u1ee7a \u1ee9ng d\u1ee5ng, nh\u01b0ng thay v\u00ec gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3, qu\u1ea3ng c\u00e1o n\u00e0y t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd v\u00e0o t\u00ednh n\u0103ng \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng trong in-app marketing l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n
Th\u00f4ng b\u00e1o \u0111\u1ea9y trong in-app marketing<\/strong><\/span><\/h2>\n
Push notification trong in-app marketing l\u00e0 m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o g\u1eedi th\u00f4ng b\u00e1o tr\u1ef1c ti\u1ebfp \u0111\u1ebfn thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua \u1ee9ng d\u1ee5ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n
M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 push notification trong in-app marketing \u0111\u00f3 l\u00e0 th\u00f4ng b\u00e1o gi\u1ea3m gi\u00e1 c\u1ee7a \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Lazada. Th\u00f4ng b\u00e1o n\u00e0y \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua \u1ee9ng d\u1ee5ng Lazada. Th\u00f4ng b\u00e1o s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 thu h\u00fat v\u00e0 n\u1ed9i dung ng\u1eafn g\u1ecdn \u0111\u1ec3 th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t. Push notification gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c gi\u1eefa Lazada v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hay \u01b0u \u0111\u00e3i n\u00e0o t\u1eeb Lazada. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 push notification l\u00e0 th\u00f4ng b\u00e1o c\u1ee7a \u1ee9ng d\u1ee5ng nh\u1eafn tin Facebook Messenger. Th\u00f4ng b\u00e1o n\u00e0y th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng v\u1ec1 tin nh\u1eafn m\u1edbi, l\u1eddi m\u1eddi k\u1ebft b\u1ea1n, l\u1eddi m\u1eddi tham gia cu\u1ed9c tr\u00f2 chuy\u1ec7n nh\u00f3m v\u00e0 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c tr\u00ean \u1ee9ng d\u1ee5ng. Push notification gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c gi\u1eefa Facebook v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a n\u00f3, gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng n\u00e0o tr\u00ean \u1ee9ng d\u1ee5ng.<\/p>\n
C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai<\/strong><\/span><\/h2>\n
![\"in-app](\"https:\/\/appmobile.vn\/wp-content\/uploads\/2023\/04\/in-app-cac-buoc-trien-khai-750x660.jpg\")
C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai<\/figcaption><\/figure>\n \u0110\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng chi\u1ebfn d\u1ecbch in-app marketing, doanh nghi\u1ec7p c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ti\u1ebfn h\u00e0nh tri\u1ec3n khai theo m\u1ed9t s\u1ed1 b\u01b0\u1edbc sau:<\/p>\n
- \n
- Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng: Nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch, nhu c\u1ea7u, t\u1eadp t\u00ednh v\u00e0 th\u00f3i quen s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng \u0111\u1ec3 c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c in-app marketing ph\u00f9 h\u1ee3p.<\/li>\n
- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 mong mu\u1ed1n t\u1eeb chi\u1ebfn d\u1ecbch in-app marketing, v\u00ed d\u1ee5 nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng, t\u0103ng l\u01b0\u1ee3ng t\u1ea3i \u1ee9ng d\u1ee5ng,…<\/li>\n
- X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c in-app marketing: X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o in-app marketing ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3ng c\u00e1o banner, n\u1ed9i dung t\u00e0i li\u1ec7u, qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c, qu\u1ea3ng c\u00e1o \u0111\u1ed9ng, push notification,…<\/li>\n
- X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch tri\u1ec3n khai: X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch tri\u1ec3n khai chi ti\u1ebft, bao g\u1ed3m l\u1ecbch tr\u00ecnh tri\u1ec3n khai, ng\u00e2n s\u00e1ch, v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 n\u1ed9i dung c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o, c\u00e1ch \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n
- Tri\u1ec3n khai chi\u1ebfn d\u1ecbch in-app marketing: Th\u1ef1c hi\u1ec7n tri\u1ec3n khai chi\u1ebfn d\u1ecbch in-app marketing theo k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ecbnh, \u0111\u1ed3ng th\u1eddi quan s\u00e1t v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn d\u1ecbch.<\/li>\n
- \u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3: \u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch in-app marketing d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, s\u1ed1 l\u1ea7n t\u1ea3i \u1ee9ng d\u1ee5ng, \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 so s\u00e1nh v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra \u0111\u1ec3 xem chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i hay ch\u01b0a.<\/li>\n<\/ul>\n
M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/strong><\/span><\/h2>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c in-app marketing c\u1ee7a c\u00e1c c\u00f4ng ty:<\/p>\n
- \n
- Starbucks: Starbucks s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng th\u1ebb t\u00edch \u0111i\u1ec3m trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00edch \u0111i\u1ec3m v\u00e0 \u0111\u1ed5i th\u01b0\u1edfng nh\u01b0 t\u00e1ch c\u00e0 ph\u00ea mi\u1ec5n ph\u00ed ho\u1eb7c gi\u1ea3m gi\u00e1 tr\u00ean \u0111\u01a1n h\u00e0ng ti\u1ebfp theo.<\/li>\n
- Zara: Zara s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c in-app marketing hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch \u0111\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd qua th\u00f4ng b\u00e1o \u0111\u1ea9y. H\u1ecd c\u0169ng t\u1ea1o ra m\u1ed9t kho\u1ea3n gi\u1ea3m gi\u00e1 cho ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u0103ng k\u00fd \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd.<\/li>\n
- Duolingo: Duolingo s\u1eed d\u1ee5ng c\u00e1ch th\u1ee9c mi\u1ec5n ph\u00ed \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi, nh\u01b0ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, h\u1ecd s\u1eed d\u1ee5ng in-app marketing \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c ng\u01b0\u1eddi d\u00f9ng n\u00e2ng c\u1ea5p l\u00ean phi\u00ean b\u1ea3n tr\u1ea3 ph\u00ed. V\u1edbi phi\u00ean b\u1ea3n tr\u1ea3 ph\u00ed, ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng b\u1ecb qu\u1ea3ng c\u00e1o l\u00e0m phi\u1ec1n v\u00e0 c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n v\u1edbi \u1ee9ng d\u1ee5ng.<\/li>\n
- Amazon: Amazon s\u1eed d\u1ee5ng in-app marketing b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 m\u00e3 gi\u1ea3m gi\u00e1 cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd. H\u1ecd c\u0169ng cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1edf th\u00edch mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
- Uber: Uber s\u1eed d\u1ee5ng in-app marketing \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn cho \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd, nh\u01b0 ch\u1ee9c n\u0103ng g\u1eedi qu\u00e0 t\u1eb7ng cho ng\u01b0\u1eddi kh\u00e1c. H\u1ecd c\u0169ng s\u1eed d\u1ee5ng in-app marketing \u0111\u1ec3 t\u0103ng \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh, nh\u01b0 s\u1eed d\u1ee5ng Uber th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
In-app marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a \u1ee9ng d\u1ee5ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng, in-app marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Tuy…<\/p>\n","protected":false},"author":6,"featured_media":3180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/3133"}],"collection":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/comments?post=3133"}],"version-history":[{"count":6,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/3133\/revisions"}],"predecessor-version":[{"id":4233,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/3133\/revisions\/4233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media\/3180"}],"wp:attachment":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media?parent=3133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/categories?post=3133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/tags?post=3133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- 3.2<\/span> Cung c\u1ea5p n\u1ed9i dung t\u00e0i li\u1ec7u<\/a><\/li>
- 2<\/span> L\u1ee3i \u00edch c\u1ee7a in-app marketing cho doanh nghi\u1ec7p<\/a><\/li>