M\u1ee5c l\u1ee5c<\/p>

1<\/span> Marketing Funnel l\u00e0 g\u00ec?<\/a>
- 1.1<\/span> Ph\u00e2n lo\u1ea1i funnel marketing\u00a0<\/a><\/li>
- 1.2<\/span> Lo\u1ea1i 1: TOFU \u2013 MOFU \u2013 BOFU<\/a><\/li>
- 1.3<\/span> Lo\u1ea1i 2: M\u00f4 h\u00ecnh AIDA<\/a><\/li>
- 1.4<\/span> Lo\u1ea1i 3: ph\u1ec5u marketing 5 b\u01b0\u1edbc<\/a><\/li><\/ul><\/li>
- 2<\/span> L\u1ee3i \u00edch v\u00e0 vai tr\u00f2 c\u1ee7a marketing ph\u1ec5u\u00a0<\/a>
  - 2.1<\/span> Gi\u00fap doanh nghi\u1ec7p ho\u1ea1ch \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho t\u1eebng giai \u0111o\u1ea1n<\/a><\/li>
  - 2.2<\/span> T\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ed3ng b\u1ed9\u00a0<\/a><\/li>
  - 2.3<\/span> N\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li>
  - 2.4<\/span> D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch nhanh ch\u00f3ng<\/a><\/li>
  - 2.5<\/span> H\u1ed7 tr\u1ee3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insights kh\u00e1ch h\u00e0ng\u00a0<\/a><\/li>
  - 2.6<\/span> T\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li>
  - 3<\/span> C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing funnel<\/a>
    - 3.1<\/span> B\u01b0\u1edbc 1: x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/a><\/li>
    - 3.2<\/span> B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/a><\/li>
    - 3.3<\/span> B\u01b0\u1edbc 3: T\u1ea1o conttent n\u1ed9i dung cho chi\u1ebfn d\u1ecbch<\/a><\/li>
    - 3.4<\/span> B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn k\u00eanh tri\u1ec3n khai v\u00e0 ti\u1ebfp th\u1ecb<\/a><\/li>
    - 3.5<\/span> B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau KPI \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/a><\/li>
    - 3.6<\/span> B\u01b0\u1edbc 6: Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u c\u00e1c ch\u1ec9 s\u1ed1<\/a><\/li>
    - 3.7<\/span> B\u01b0\u1edbc 7: \u0110i\u1ec1u ch\u1ec9nh v\u00e0 c\u1eadp nh\u1eadt<\/a><\/li>
    - 3.8<\/span> B\u01b0\u1edbc 8: \u0111\u00e1nh gi\u00e1 v\u00e0 b\u00e1o c\u00e1o<\/a><\/li><\/ul><\/li>
    - 4<\/span> T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/div>\n
      Marketing Funnel l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
      $\"H\u00ecnh$
      H\u00ecnh \u1ea3nh minh h\u1ecda marketing funnel<\/figcaption><\/figure>\n
      marketing funnel (hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u1ec5u marketing) l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m trong l\u0129nh v\u1ef1c marketing, m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua t\u1eeb khi bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn khi quy\u1ebft \u0111\u1ecbnh mua ho\u1eb7c kh\u00f4ng mua. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh ho\u00e1 d\u01b0\u1edbi d\u1ea1ng m\u1ed9t ph\u1ec5u v\u1edbi c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. V\u1eady t\u1ea1i sao l\u1ea1i g\u1ecdi l\u00e0 ph\u1ec5u marketing. L\u00e0 v\u00ec kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p giai \u0111o\u1ea1n \u0111\u1ea7u s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 c\u1ea7n t\u00ecm hi\u1ec3u \u1edf s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p. N\u00f3 h\u00ecnh dung nh\u01b0 c\u00e1i mi\u1ec7ng r\u1ed9ng c\u1ee7a ph\u1ec5u, d\u1ea7n d\u1ea7n thu nh\u1ecf l\u1ea1i \u0111\u1ebfn \u0111\u00e1y ph\u1ec5u l\u00e0 khi ch\u00fang \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. Marketing funnel gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n
      Ph\u00e2n lo\u1ea1i funnel marketing\u00a0<\/strong><\/span><\/h3>\n
      Qua ph\u1ea7n tr\u00ean ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u1ecbnh ngh\u0129a Marketing funnel l\u00e0 g\u00ec r\u1ed3i \u0111\u00fang kh\u00f4ng n\u00e0o. V\u1eady marketing funnel( hay c\u00f2n g\u1ecdi l\u00e0 marketing d\u1ea1ng ph\u1ec5u) c\u00f3 m\u1ea5y ph\u00e2n lo\u1ea1i nh\u00e9. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ph\u00e2n lo\u1ea1i c\u00e1c lo\u1ea1i h\u00ecnh marketing funnel, t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng quan \u0111i\u1ec3m v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3. Tuy nhi\u00ean, \u1edf \u0111\u00e2y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u ba lo\u1ea1i h\u00ecnh marketing funnel ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ,TOFU \u2013 MOFU \u2013 BOFU, AIDA v\u00e0 ph\u1ec5u marketing 5 b\u01b0\u1edbc.<\/p>\n
      Lo\u1ea1i 1: TOFU \u2013 MOFU \u2013 BOFU<\/strong><\/span><\/h3>\n
      \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ph\u00e2n lo\u1ea1i marketing ph\u1ec5u ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong marketing. TOFU (Top of the Funnel) l\u00e0 giai \u0111o\u1ea1n \u1edf \u0111\u1ea7u ph\u1ec5u, MOFU (Middle of the Funnel) l\u00e0 giai \u0111o\u1ea1n \u1edf gi\u1eefa ph\u1ec5u, v\u00e0 BOFU (Bottom of the Funnel) l\u00e0 giai \u0111o\u1ea1n cu\u1ed1i ph\u1ec5u<\/p>\n
      $\"Minh$
      Minh h\u1ecda ph\u00e2n lo\u1ea1i marketing ph\u1ec5u TOFU \u2013 MOFU \u2013 BOFU<\/figcaption><\/figure>\n
      Giai \u0111o\u1ea1n TOFU, m\u1ee5c \u0111\u00edch l\u00e0 t\u1ea1o s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat h\u1ecd \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p cho giai \u0111o\u1ea1n n\u00e0y l\u00e0 SEO, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, video marketing, blog v\u00e0 b\u00e0i vi\u1ebft tr\u00ean trang web.<\/p>\n
      Giai \u0111o\u1ea1n MOFU, Tagret l\u00e0 x\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ee3p cho giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p t\u00e0i li\u1ec7u th\u00f4ng tin, th\u0103m d\u00f2 \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng, email marketing, v\u00e0 chatbot.<\/p>\n
      Giai \u0111o\u1ea1n BOFU, m\u1ee5c ti\u00eau l\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p cho giai \u0111o\u1ea1n n\u00e0y l\u00e0 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, gi\u1edbi thi\u1ec7u c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, v\u00e0 ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua email, chatbot ho\u1eb7c h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn.<\/p>\n
      TOFU-MOFU-BOFU th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u00f2i h\u1ecfi m\u1ed9t qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u00e2u d\u00e0i. Ch\u00fang gi\u00fap cho doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. C\u00f9ng t\u00ecm hi\u1ec3u ph\u00e2n lo\u1ea1i ph\u1ec5u ti\u1ebfp theo c\u1ee7a marketing funnel l\u00e0 g\u00ec nh\u00e9<\/p>\n
      Lo\u1ea1i 2: M\u00f4 h\u00ecnh AIDA<\/strong><\/span><\/h3>\n
      AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Attention (ch\u00fa \u00fd), Interest (quan t\u00e2m), Desire (mong mu\u1ed1n) v\u00e0 Action (h\u00e0nh \u0111\u1ed9ng). Lo\u1ea1i funnel n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb giai \u0111o\u1ea1n ch\u00fa \u00fd \u0111\u1ebfn giai \u0111o\u1ea1n h\u00e0nh \u0111\u1ed9ng<\/p>\n
      $\"Minh$
      Minh h\u1ecda m\u00f4 h\u00ecnh AIDA<\/figcaption><\/figure>\n
      \u1ede giai \u0111o\u1ea1n Attention, Ch\u00fang ta c\u1ea7n t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn, qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c n\u1ed9i dung \u0111\u00e1ng ch\u00fa \u00fd. Ti\u1ebfp theo l\u00e0 Interest c\u1ea7n t\u1ea1o s\u1ef1 quan t\u00e2m b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 l\u00e0 Desire, Ch\u00fang ta c\u1ea7n t\u1ea1o ra s\u1ef1 mong mu\u1ed1n b\u1eb1ng c\u00e1ch gi\u1ea3i th\u00edch c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 cu\u1ed1i c\u00f9ng, \u1edf giai \u0111o\u1ea1n Action, B\u1ea1n n\u00ean khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin v\u00e0 c\u00e1ch th\u1ee9c mua h\u00e0ng \u0111\u01a1n gi\u1ea3n v\u00e0 thu\u1eadn ti\u1ec7n.<\/p>\n
      Lo\u1ea1i 3: ph\u1ec5u marketing 5 b\u01b0\u1edbc<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda m\u00f4 h\u00ecnh ph\u1ec5u marketing 5 b\u01b0\u1edbc<\/figcaption><\/figure>\n
      Ph\u1ec5u marketing 5 b\u01b0\u1edbc: \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn trong marketing, bao g\u1ed3m 5 b\u01b0\u1edbc: Awareness (nh\u1eadn th\u1ee9c), Interest (quan t\u00e2m), Consideration (xem x\u00e9t), Action (h\u00e0nh \u0111\u1ed9ng) v\u00e0 Loyalty (s\u1ef1 trung th\u00e0nh). M\u1ed7i b\u01b0\u1edbc t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau, nh\u1eb1m t\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: b\u01b0\u1edbc Awareness t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, b\u01b0\u1edbc Interest t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, b\u01b0\u1edbc Consideration t\u1eadp trung v\u00e0o vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng xem x\u00e9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, b\u01b0\u1edbc Action t\u1eadp trung v\u00e0o vi\u1ec7c khuy\u1ebfn kh\u00ed<\/p>\n
      L\u1ee3i \u00edch v\u00e0 vai tr\u00f2 c\u1ee7a marketing ph\u1ec5u\u00a0<\/strong><\/span><\/h2>\n
      L\u1ee3i \u00edch v\u00e0 vai tr\u00f2 c\u1ee7a marketing funnel l\u00e0 g\u00ec. N\u00f3 \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch v\u00e0 vai tr\u00f2 c\u1ee7a marketing funnel trong doanh nghi\u1ec7p<\/p>\n
      Gi\u00fap doanh nghi\u1ec7p ho\u1ea1ch \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho t\u1eebng giai \u0111o\u1ea1n<\/strong><\/span><\/h3>\n
      Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho t\u1eebng giai \u0111o\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a marketing funnel. Khi hi\u1ec3u r\u00f5 c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau trong funnel, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n
      $\"Minh$
      Minh h\u1ecda ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c trong kinh doanh<\/figcaption><\/figure>\n
      C\u1ee5 th\u1ec3, vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho t\u1eebng giai \u0111o\u1ea1n gi\u00fap doanh nghi\u1ec7p:<\/p>\n
      \n
      T\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ed7 l\u1ef1c v\u00e0o t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3<\/strong>: V\u1edbi m\u1ed7i giai \u0111o\u1ea1n trong funnel, doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ri\u00eang \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ed7 l\u1ef1c v\u00e0o giai \u0111o\u1ea1n \u0111\u00f3. Nh\u01b0 v\u1eady, c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/li>\n
      \u0110\u01b0a ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng \u1edf t\u1eebng giai \u0111o\u1ea1n:<\/strong> V\u1edbi t\u1eebng giai \u0111o\u1ea1n kh\u00e1c nhau trong funnel, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, trong giai \u0111o\u1ea1n Awareness, th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n
      T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>: Khi t\u1eadp trung v\u00e0o t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 trong funnel, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed1i t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ed7i giai \u0111o\u1ea1n s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n
      \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb:<\/strong> Khi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho t\u1eebng giai \u0111o\u1ea1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 kinh doanh.<\/li>\n<\/ul>\n
      T\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ed3ng b\u1ed9\u00a0<\/strong><\/span><\/h3>\n
      \u0110\u1ecdc \u0111\u1ebfn \u0111\u00e2y ch\u1eafn h\u1eb3n b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u1ec1 ph\u1ec5u marketing r\u1ed3i \u0111\u00fang kh\u00f4ng n\u00e0o. C\u00f9ng t\u00ecm hi\u1ebfu ti\u1ebfp l\u1ee3i \u00edch ti\u1ebfp theo c\u1ee7a marketing funnel l\u00e0 g\u00ec nh\u00e9. Ch\u00fang c\u00f3 t\u00e1c d\u1ee5ng t\u1ea1o s\u1ef1 nh\u1ea5t qu\u00e1n trong qu\u00e1 tr\u00ecnh marketing. V\u1edbi vi\u1ec7c ph\u00e2n chia chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a funnel, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n t\u1eeb giai \u0111o\u1ea1n n\u00e0y \u0111\u1ebfn giai \u0111o\u1ea1n kh\u00e1c.<\/p>\n
      V\u00ed d\u1ee5, trong giai \u0111o\u1ea1n Awareness, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Trong giai \u0111o\u1ea1n Interest, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 quan t\u00e2m. Trong giai \u0111o\u1ea1n Consideration, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u00e0 gi\u1ea3i ph\u00e1p \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 cu\u1ed1i c\u00f9ng, trong giai \u0111o\u1ea1n Action, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n
      Vi\u1ec7c ph\u00e2n chia chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb theo t\u1eebng giai \u0111o\u1ea1n gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o t\u1eebng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n trong qu\u00e1 tr\u00ecnh marketing, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n
      $\"Minh$
      Minh h\u1ecda s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u00e0 nh\u1ea5t qu\u00e1n c\u1ee7a<\/figcaption><\/figure>\n
      N\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n
      C\u00f3 th\u1ec3 th\u1ea5y funnel markting c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch v\u1edbi doanh nghi\u1ec7p \u0111\u00fang kh\u00f4ng. Nh\u01b0ng ch\u01b0a h\u1ebft \u0111\u00e2u c\u00f9ng Appmobile.vn t\u00ecm hi\u1ec3u th\u00eam c\u00e1c t\u00e1c d\u1ee5ng c\u1ee7a marketing funnel l\u00e0 g\u00ec nh\u00e9. T\u00e1c d\u1ee5ng ti\u1ebfp theo c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng marketing funnel l\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp trang web ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n
      Marketing funnel gi\u00fap t\u1eadp trung v\u00e0o t\u1eebng giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n
      B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n c\u1ee7a marketing funnel, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n.<\/p>\n
      D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch nhanh ch\u00f3ng<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda kh\u1ea3 n\u0103ng d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng marketing funnel<\/figcaption><\/figure>\n
      Vi\u1ec7c chia nh\u1ecf qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb th\u00e0nh nhi\u1ec1u b\u01b0\u1edbc gi\u00fap cho vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch tr\u1edf n\u00ean ch\u00ednh x\u00e1c v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. N\u1ebfu kh\u00f4ng chia nh\u1ecf, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c b\u01b0\u1edbc n\u00e0o trong qu\u00e1 tr\u00ecnh marketing \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 hay \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n
      Vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 th\u1ea9m \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng b\u01b0\u1edbc trong ph\u1ec5u marketing gi\u00fap cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh,m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ee3i \u0111\u1ebfn khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac ho\u1eb7c th\u1ea5t b\u1ea1i. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n
      Ngo\u00e0i ra, vi\u1ec7c chia nh\u1ecf qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb th\u00e0nh c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 gi\u00fap cho ng\u01b0\u1eddi ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 khoa h\u1ecdc h\u01a1n.<\/p>\n
      H\u1ed7 tr\u1ee3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insights kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/span><\/h3>\n
      Marketing funnel c\u00f3 th\u1ec3 gi\u00fap qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u Customer Insights b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u1eebng giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb. C\u00e1c b\u01b0\u1edbc trong funnel cho ph\u00e9p nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o t\u1eebng giai \u0111o\u1ea1n v\u00e0 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng trong m\u1ed7i giai \u0111o\u1ea1n \u0111\u00f3, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c nhu c\u1ea7u, s\u1edf th\u00edch, t\u01b0 duy v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n
      C\u00e1c th\u00f4ng tin n\u00e0y cung c\u1ea5p c\u01a1 s\u1edf cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, t\u1eeb c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ebfn c\u00e1ch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u Customer Insights l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng, v\u00e0 marketing funnel gi\u00fap thu th\u1eadp th\u00f4ng tin m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng v\u00e0 c\u1ee5 th\u1ec3.<\/p>\n
      $\"Minh$
      Minh h\u1ecda kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insights kh\u00e1ch h\u00e0ng c\u1ee7a marketing ph\u1ec5u<\/figcaption><\/figure>\n
      T\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n
      B\u1eb1ng c\u00e1ch \u0111\u01b0a kh\u00e1ch h\u00e0ng qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a funnel, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n v\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng s\u1ebd quay l\u1ea1i mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai, ho\u1eb7c th\u1eadm ch\u00ed gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p \u0111\u1ebfn b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd. Ngo\u00e0i ra, marketing funnel c\u0169ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb sao cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. V\u1eady l\u00e0 ch\u00fang t\u1edb \u0111\u00e3 cung c\u1ea5p cho c\u00e2u tr\u1ea3 l\u1eddi v\u1ec1 c\u00e1c l\u1ee3i \u00edch c\u1ee7a markerting funnel l\u00e0 g\u00ec r\u1ed3i nh\u00e9. C\u00f9ng t\u00ecm hi\u1ec3u th\u00eam c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch marketing cho d\u1ea1ng ph\u1ec5u d\u01b0\u1edbi \u0111\u00e2y nh\u00e9<\/p>\n
      C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing funnel<\/strong><\/span><\/h2>\n
      B\u01b0\u1edbc 1: x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau khi th\u1ef1c hi\u1ec7n marketing funnel<\/figcaption><\/figure>\n
      \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch marketing funnel l\u00e0 g\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n
      M\u1ee5c ti\u00eau chung:<\/strong> \u0110\u00e2y l\u00e0 m\u1ee5c ti\u00eau to\u00e0n c\u1ee5c c\u1ee7a chi\u1ebfn d\u1ecbch marketing. V\u00ed d\u1ee5: t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang web, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5, v.v.<\/p>\n
      M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho t\u1eebng giai \u0111o\u1ea1n:<\/strong> B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u marketing. V\u00ed d\u1ee5: giai \u0111o\u1ea1n Awareness – t\u0103ng l\u01b0\u1ee3ng traffic trang web, giai \u0111o\u1ea1n Interest – t\u0103ng l\u01b0\u1ee3t xem video tr\u00ean trang web, giai \u0111o\u1ea1n Consideration – t\u0103ng s\u1ed1 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5, giai \u0111o\u1ea1n Action – t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, giai \u0111o\u1ea1n Loyalty – t\u0103ng s\u1ed1 l\u1ea7n mua l\u1ea1i ho\u1eb7c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n
      Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch marketing ph\u1ec5u ho\u00e0n s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau n\u00e0y, \u0111\u1ed3ng th\u1eddi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n
      B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h3>\n
      C\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 hi\u1ec3u r\u00f5 nh\u1eefng th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c. Ngo\u00e0i nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u, Khi th\u1ef1c hi\u1ec7n c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, Ch\u00fang ta \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u marketing.<\/p>\n
      B\u01b0\u1edbc 3: T\u1ea1o conttent n\u1ed9i dung cho chi\u1ebfn d\u1ecbch<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda l\u1eadp conttent n\u1ed9i dung cho chi\u1ebfn d\u1ecbch<\/figcaption><\/figure>\n
      D\u1ef1a tr\u00ean m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u marketing. C\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ea1i m\u1ed7i giai \u0111o\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y h\u1ecd ti\u1ebfn \u0111\u1ebfn giai \u0111o\u1ea1n ti\u1ebfp theo. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c n\u1ed9i dung \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch marketing, v\u00e0 \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean xem x\u00e9t \u0111\u1ebfn vi\u1ec7c t\u00f9y ch\u1ec9nh n\u1ed9i dung cho t\u1eebng k\u00eanh ti\u1ebfp th\u1ecb, v\u00ed d\u1ee5 nh\u01b0 n\u1ed9i dung cho trang web, email marketing, m\u1ea1ng x\u00e3 h\u1ed9i, v.v.<\/p>\n
      B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn k\u00eanh tri\u1ec3n khai v\u00e0 ti\u1ebfp th\u1ecb<\/strong><\/span><\/h3>\n
      X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Khi ch\u1ecdn k\u00eanh, b\u1ea1n n\u00ean xem x\u00e9t \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 th\u00f3i quen s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, th\u00ec qu\u1ea3ng c\u00e1o tr\u00ean Facebook ho\u1eb7c Instagram c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t. N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng email, th\u00ec email marketing l\u00e0 m\u1ed9t k\u00eanh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p c\u0169ng gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n trong chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n
      B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau KPI \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau KPI \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/figcaption><\/figure>\n
      KPI gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh KPI c\u1ee7a chi\u1ebfn d\u1ecbch marketing funnel l\u00e0 g\u00ec v\u00e0 \u0111o l\u01b0\u1eddng ch\u00fang th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n thi\u1ebft. V\u00ed d\u1ee5 nh\u01b0 s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp website, s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v.v.<\/p>\n
      B\u01b0\u1edbc 6: Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u c\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/span><\/h3>\n
      Sau khi \u0111\u00e3 thi\u1ebft l\u1eadp c\u00e1c KPI v\u00e0 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai chi\u1ebfn d\u1ecbch, b\u1ea1n c\u1ea7n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a.<\/p>\n
      V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb giai \u0111o\u1ea1n 1 \u0111\u1ebfn giai \u0111o\u1ea1n 2 c\u1ee7a ph\u1ec5u marketing c\u1ee7a b\u1ea1n qu\u00e1 th\u1ea5p, c\u00f3 th\u1ec3 b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u n\u1ed9i dung ho\u1eb7c k\u00eanh ti\u1ebfp th\u1ecb \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n c\u1eadp nh\u1eadt v\u00e0 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng m\u1edbi.<\/p>\n
      B\u01b0\u1edbc 7: \u0110i\u1ec1u ch\u1ec9nh v\u00e0 c\u1eadp nh\u1eadt<\/strong><\/span><\/h3>\n
      \u0110i\u1ec1u ch\u1ec9nh v\u00e0 c\u1eadp nh\u1eadt: Theo th\u1eddi gian, c\u00e1c m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i. B\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1eadp nh\u1eadt chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3 b\u1ea1n c\u1ea7n thay \u0111\u1ed5i n\u1ed9i dung, k\u00eanh ti\u1ebfp th\u1ecb, ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1eadp nh\u1eadt s\u1ebd gi\u00fap cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n lu\u00f4n hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
      B\u01b0\u1edbc 8: \u0111\u00e1nh gi\u00e1 v\u00e0 b\u00e1o c\u00e1o<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda \u0111\u00e1nh gi\u00e1 v\u00e0 b\u00e1o c\u00e1o khi th\u1ee9c hi\u1ec7n marketing ph\u1ec5u<\/figcaption><\/figure>\n
      Sau khi ho\u00e0n th\u00e0nh chi\u1ebfn d\u1ecbch marketing, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c v\u00e0 ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e3 thi\u1ebft l\u1eadp tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 v\u00e0 so s\u00e1nh v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra ban \u0111\u1ea7u. N\u1ebfu k\u1ebft qu\u1ea3 ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3. Sau khi \u0111\u00e1nh gi\u00e1, b\u1ea1n c\u1ea7n b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan nh\u01b0 c\u1ea5p qu\u1ea3n l\u00fd, \u0111\u1ed1i t\u00e1c ho\u1eb7c \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e1o c\u00e1o c\u1ea7n cung c\u1ea5p c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c v\u00e0 c\u00f2n ph\u1ea3i c\u1ea3i thi\u1ec7n trong chi\u1ebfn d\u1ecbch marketing. B\u00e1o c\u00e1o s\u1ebd gi\u00fap c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ph\u00f9 h\u1ee3p cho t\u01b0\u01a1ng lai.<\/p>\n
      T\u1ed5ng k\u1ebft<\/strong><\/span><\/h2>\n
      Qua ph\u1ea7n b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n \u0111\u00e3 c\u00f9ng appmobile.vn t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 marketing funnel l\u00e0 g\u00ec, v\u00e0 c\u00e1c ph\u00e2n lo\u1ea1i c\u1ee7a n\u00f3 r\u1ed3i \u0111\u00fang kh\u00f4ng. Ph\u1ec5u marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi ph\u1ec5u marketing, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p cho t\u1eebng giai \u0111o\u1ea1n, ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb, \u0111\u1eb7t ra KPI v\u00e0 theo d\u00f5i, t\u1ed1i \u01b0u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian.<\/p>\n
      N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, thi\u1ebft k\u1ebf 1 \u1ee9ng d\u1ee5ng cho doanh nghi\u1ec7p<\/a> l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t. \u0110i\u1ec1u n\u00e0y gi\u00fap cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"
      Marketing funnel l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c marketing. \u0110\u00e2y l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch…<\/p>\n","protected":false},"author":6,"featured_media":4285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4280"}],"collection":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/comments?post=4280"}],"version-history":[{"count":7,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4280\/revisions"}],"predecessor-version":[{"id":4300,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4280\/revisions\/4300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media\/4285"}],"wp:attachment":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media?parent=4280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/categories?post=4280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/tags?post=4280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}