Marketing Funnel hay c\u00f2n g\u1ecdi l\u00e0 ph\u1ec5u marketing. L\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m quan tr\u1ecdng nh\u1ea5t trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i. \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i qua t\u1eebng giai \u0111o\u1ea1n trong qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat, t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c tri\u1ec3n khai marketing ph\u1ec5u, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1c b\u1ea1n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft cho m\u1ed7i giai \u0111o\u1ea1n trong m\u00f4 h\u00ecnh ph\u1ec5u marketing<\/a> \u0111\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 h\u00e0i l\u00f2ng.<\/p>\n

M\u1ee5c l\u1ee5c<\/p>

1<\/span> \u0110i\u1ec3m qua c\u00e1c giai \u0111o\u1ea1n trong m\u00f4 h\u00ecnh marketing funnel\u00a0<\/a><\/li>
2<\/span> H\u01b0\u1edbng d\u1eabn tri\u1ec3n khai ph\u1ec5u marketing theo t\u1eebng giai \u0111o\u1ea1n.<\/a>
- 2.1<\/span> Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c<\/a><\/li>
- 2.2<\/span> Giai \u0111o\u1ea1n quan t\u00e2m<\/a><\/li>
- 2.3<\/span> Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh<\/a><\/li>
- 2.4<\/span> Giai \u0111o\u1ea1n h\u00e0nh \u0111\u1ed9ng\u00a0<\/a><\/li><\/ul><\/li>
- 3<\/span> \u0110i\u1ec3m kh\u00e1c c\u1ee7a Marketing Funnel gi\u1eefa m\u00f4 h\u00ecnh B2B v\u00e0 B2C<\/a><\/li><\/ul><\/div>\n
  \u0110i\u1ec3m qua c\u00e1c giai \u0111o\u1ea1n trong m\u00f4 h\u00ecnh marketing funnel\u00a0<\/strong><\/span><\/h2>\n
  $\"H\u00ecnh$
  H\u00ecnh \u1ea3nh minh h\u1ecda c\u00e1c giai \u0111o\u1ea1n c\u1ee7a m\u00f4 h\u00ecnh ph\u1ec5u marketing<\/figcaption><\/figure>\n
  Marketing funnel c\u00f3 th\u1ec3 chia ra r\u1ea5t nhi\u1ec1u giai \u0111o\u1ea1n t\u00f9y theo m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi l\u00e0m marketing. Nh\u01b0ng n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia ch\u1ee7 y\u1ebfu th\u00e0nh 4 giai \u0111o\u1ea1n bao g\u1ed3m nh\u01b0 :<\/p>\n
  Awareness (Nh\u1eadn th\u1ee9c)<\/strong>: Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong Marketing Funnel l\u00e0 giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n c\u1ee5 th\u1ec3 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n
  Interest (S\u1ef1 quan t\u00e2m)<\/strong>: Giai \u0111o\u1ea1n th\u1ee9 hai trong Marketing Funnel l\u00e0 giai \u0111o\u1ea1n s\u1ef1 quan t\u00e2m, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n
  Decision (S\u1ef1 quy\u1ebft \u0111\u1ecbnh)<\/strong>: Giai \u0111o\u1ea1n th\u1ee9 ba trong Marketing Funnel l\u00e0 giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u00f3 \u00fd \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 \u0111ang xem x\u00e9t nh\u1eefng t\u00f9y ch\u1ecdn kh\u00e1c \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n
  Action (H\u00e0nh \u0111\u1ed9ng)<\/strong>: Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng trong Marketing Funnel l\u00e0 giai \u0111o\u1ea1n h\u00e0nh \u0111\u1ed9ng, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n
  H\u01b0\u1edbng d\u1eabn tri\u1ec3n khai ph\u1ec5u marketing theo t\u1eebng giai \u0111o\u1ea1n.<\/strong><\/span><\/h2>\n
  \u0110\u1ec3 c\u1ea7n v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh ph\u1ec5u marketing hi\u1ec7u qu\u1ea3 c\u1ea7n v\u00e0 th\u1ed1ng nh\u1ea5t c\u1ea7n ph\u1ea3i c\u00f3 1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 concept r\u00f5 r\u00e0ng v\u00e0 linh ho\u1ea1t. C\u00f9ng appmobile.vn t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c c\u00e1ch tri\u1ec3n khai t\u1eebng giai \u0111o\u1ea1n, c\u0169ng nh\u01b0 l\u1ea5y v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u00e9:<\/p>\n
  Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c<\/strong><\/span><\/h3>\n
  $\"Minh$
  Minh h\u1ecda giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u00f4 h\u00ecnh funnel marketing<\/figcaption><\/figure>\n
  \u1ede giai \u0111o\u1ea1n n\u00e0y nhu c\u1ea7u kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u ph\u00e1t sinh. Kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7y t\u00ecm ki\u1ebfm m\u1ecdi th\u00f4ng tin xung quanh \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh. Nh\u01b0ng \u1edf giai \u0111o\u1ea1n n\u00e0y kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p. N\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1ec1 marketing \u1edf giai \u0111o\u1ea1n n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 \u0111\u1ea9y m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed9 ph\u1ee7 c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n
  \u0110\u1ecbnh h\u00ecnh m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng<\/strong>: \u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn trong giai \u0111o\u1ea1n Awareness. B\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh bao g\u1ed3m \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, khu v\u1ef1c, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n
  S\u1eed d\u1ee5ng n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong>: S\u1eed d\u1ee5ng n\u1ed9i dung \u0111a d\u1ea1ng v\u00e0 h\u1ea5p d\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong giai \u0111o\u1ea1n Awareness. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i n\u1ed9i dung nh\u01b0 b\u00e0i vi\u1ebft blog, video, infographic, h\u00ecnh \u1ea3nh v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n
  T\u1ea1o qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/strong>: S\u1eed d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng nh\u01b0 Google AdWords, Facebook Ads hay Instagram Ads l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong giai \u0111o\u1ea1n Awareness. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c qu\u1ea3ng c\u00e1o v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh thu h\u00fat, t\u1eeb \u0111\u00f3 d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n
  V\u00ed d\u1ee5 c\u1ee5 th\u1ec3:\u00a0<\/strong>Kh\u00e1ch h\u00e0ng \u0111ang mu\u1ed1n thi\u1ebft k\u1ebf m\u1ed9t \u1ee9ng d\u1ee5ng IOS<\/a> cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tr\u1ea3i nghi\u1ec7m c\u0169ng nh\u01b0 uy t\u00edn v\u00e0 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd. V\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2y l\u00e0 h\u1ecd ch\u01b0a c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c, c\u0169ng nh\u01b0 kinh nghi\u1ec7m v\u1ec1 m\u1ea3ng n\u00e0y. V\u00e0 h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm th\u00f4ng tin qua c\u00e1c n\u1ec1n t\u1ea3ng. V\u1eady n\u1ebfu l\u00e0 1 doanh nghi\u1ec7p chuy\u00ean thi\u1ebft k\u1ebf app mobile<\/a>. Vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft nh\u1ea5t c\u1ee7a ch\u00fang ta b\u00e2y gi\u1edd l\u00e0 s\u1ea3n xu\u1ea5t nh\u1eefng n\u1ed9i dung chia s\u1ebb ki\u1ebfn th\u1ee9c v\u1ec1 m\u1ea3ng \u1ee9ng d\u1ee5ng di d\u1ed9ng n\u00e0y cho h\u1ecd. V\u00e0 n\u00ean \u0111\u1ec3 nh\u1eefng ti\u00eau \u0111\u1ec1 thu h\u00fat k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 nh\u01b0 B\u1eadt m\u00ed th\u00f4ng tin v\u1ec1 app mobile ch\u1eb3ng h\u1ea1n. Khi \u0111\u00e3 s\u1ea3n xu\u1ea5t n\u1ed9i dung ho\u00e0n ch\u1ec9nh xong. N\u1ebfu c\u1ee9 \u0111\u1ec3 nh\u01b0 v\u1eady s\u1ebd r\u1ea5t l\u00e2u kh\u00e1ch h\u00e0ng m\u1edbi t\u00ecm th\u1ea5y n\u1ed9i dung c\u1ee7a ch\u00fang ta ho\u1eb7c kh\u00e1ch h\u00e0ng s\u1ebd chuy\u1ec3n qua \u0111\u1ecdc th\u00f4ng tin c\u1ee7a \u0111\u1ed1i th\u1ee7. N\u00ean c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p truy\u1ec1n th\u00f4ng qu\u1ea3ng b\u00e1 \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00e0y. L\u01b0u \u00fd khi truy\u1ec1n th\u00f4ng qu\u1ea3ng b\u00e1 n\u1ed9i dung, b\u1ea1n c\u0169ng c\u1ea7n quan \u0111\u1ebfn target kh\u00e1ch h\u00e0ng nh\u1eafm \u0111\u1ebfn nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. \u0110\u1ec3 qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t nh\u00e9<\/p>\n
  Giai \u0111o\u1ea1n quan t\u00e2m<\/strong><\/span><\/h3>\n
  $\"Minh$
  Minh h\u1ecda giai \u0111o\u1ea1n s\u1ef1 quan t\u00e2m trong chi\u1ebfn d\u1ecbch marketing ph\u1ec5u<\/figcaption><\/figure>\n
  Giai \u0111o\u1ea1n ti\u1ebfp theo trong m\u00f4 h\u00ecnh ph\u1ec5u marketing l\u00e0 giai \u0111o\u1ea1n quan t\u00e2m. Khi kh\u00e1ch \u0111\u00e3 tr\u1ea3i qua giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, Kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 th\u00f4ng tin v\u00e0 hi\u1ec3u v\u1ec1 nhu c\u1ea7u c\u0169ng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. L\u00fac n\u00e0y h\u1ecd m\u1edbi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Vi\u1ec7c ti\u1ebfp theo b\u1ea1n n\u00ean l\u00e0m l\u00e0 cung c\u1ea5p h\u1ecd nh\u01b0ng th\u00f4ng tin nh\u01b0 vai tr\u00f2, l\u1ee3i \u00edch c\u0169ng \u01b0u vi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111em l\u1ea1i \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng khach h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n
  V\u00ed d\u1ee5 c\u1ee5 th\u1ec3<\/strong>: Nh\u01b0 \u1edf v\u00ed d\u1ee5 tr\u00ean sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 th\u00f4ng tin v\u00e0 hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m appmobile l\u00e0 g\u00ec. L\u00fac n\u00e0y kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p. V\u1eady vi\u1ec7c c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd l\u00e0 gi\u1edbi thi\u1ec7u v\u00e0 li\u1ec7t k\u00ea nh\u1eefng vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m app di \u0111\u1ed9ng c\u1ee7a b\u1ea1n \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u01b0, Giao di\u1ec7n \u0111\u1eb9p m\u1eaft, t\u1ed1i \u01b0u c\u00e1c b\u01b0\u1edbc tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/p>\n
  Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh<\/strong><\/span><\/h3>\n
  $\"H\u00ecnh$
  H\u00ecnh \u1ea3nh minh h\u1ecda giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbn trong m\u00f4 h\u00ecnh ph\u1ec5u marketing<\/figcaption><\/figure>\n
  Giai \u0111o\u1ea1n k\u1ebf ti\u1ebfp s\u1ef1 quy\u1ebft \u0111\u1ecbnh. Kh\u00e1ch h\u00e0ng sau khi \u0111\u00e3 quan t\u00e2m v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. H\u1ecd s\u1ebd kh\u00f4ng v\u1ed9i ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a b\u1ea1n lu\u00f4n m\u00e0 s\u1ebd t\u00ecm ki\u1ebfm th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f9ng lo\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 so s\u00e1nh, \u0111\u1ed1i chi\u1ebfu r\u1ed3i m\u1edbi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng. N\u1ebfu nh\u01b0 l\u00fac n\u00e0y b\u1ea1n kh\u00f4ng l\u00e0m g\u00ec \u0111\u1ec3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n cho kh\u00e1ch h\u00e0ng th\u00ec r\u1ea5t d\u1ec5 g\u1eb7p ph\u1ea3i t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf ch\u00fang ta v\u00e0 sang \u0111i mua c\u1ee7a d\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u1eady vi\u1ec7c n\u00ean l\u00e0m l\u00fac n\u00e0y l\u00e0 t\u1ea1o ra 1 c\u00fa hu\u00fdch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p nh\u01b0:<\/p>\n
  T\u1ea1o \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t<\/strong>: M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u00e0 t\u1ea1o \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, nh\u01b0 gi\u1ea3m gi\u00e1 ho\u1eb7c t\u1eb7ng qu\u00e0. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn v\u00e0 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f9ng lo\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n
  Cung c\u1ea5p ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/strong>: Kh\u00e1ch h\u00e0ng c\u1ea7n c\u00f3 s\u1ef1 y\u00ean t\u00e2m khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, v\u00ec v\u1eady, cung c\u1ea5p ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng trong giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n
  C\u00f3 th\u1ec3 th\u1ea5y \u0111\u00e2y l\u00e0 giai \u0111o\u1ea1n v\u00f4 c\u00f9ng quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a chi\u1ebfn d\u1ecbch m\u00f4 h\u00ecnh ph\u1ec5u marketing. N\u00ean b\u1ea1n c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn giai \u0111o\u1ea1n n\u00e0y. N\u00ean c\u00e2n nh\u1eafc v\u00e0 \u0111\u01b0a ra \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Nh\u01b0ng c\u0169ng c\u1ea7n tr\u00e1nh \u01b0u \u0111\u00e3i qu\u00e1 l\u1edbn s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng ho\u1eb7c l\u00e0m gi\u1ea3m doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
  V\u00ed d\u1ee5 c\u1ee5 th\u1ec3:<\/strong> Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00ecm hi\u1ec3u v\u00e0 c\u00f3 nhi\u1ec1u th\u00f4ng tin nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng, m\u1eabu giao di\u1ec7n c\u0169ng nh\u01b0 gi\u00e1 th\u00e0nh c\u1ee7a thi\u1ebft k\u1ebf app doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. H\u1ecd s\u1ebd kham kh\u1ea3o th\u00eam 1 s\u1ed1 c\u00e1c m\u1eabu m\u00e3 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. R\u1ed3i m\u1edbi ra quy\u1ebft \u0111\u1ecbnh k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng. Vi\u1ec7c b\u1ea1n n\u00ean l\u00e0m th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00eam c\u00e1c gi\u00e1 tr\u1ecb nh\u01b0 \u01b0u \u0111\u00e3i khuy\u1ebfn m\u1ea1i gi\u1ea3m gi\u00e1 5%. Hay h\u1ed7 tr\u1ee3 b\u1ea3o h\u00e0nh v\u00e0 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed 100%. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t<\/p>\n
  Giai \u0111o\u1ea1n h\u00e0nh \u0111\u1ed9ng\u00a0<\/strong><\/span><\/h3>\n $\"Minh$
  Minh h\u1ecda giai \u0111o\u1ea1n h\u00e0nh \u0111\u1ed9ng<\/figcaption><\/figure>\n
  Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng l\u00e0 giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Giai \u0111o\u1ea1n n\u00e0y l\u00e0 \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng trong m\u00f4 h\u00ecnh ph\u1ec5u marketing. \u1ede giai \u0111o\u1ea1n n\u00e0y kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nhu c\u1ea7u v\u00e0 \u00fd \u0111inh mua h\u00e0ng. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu\u1eadn l\u1ee3i v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng l\u00e0 mua h\u00e0ng. C\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/p>\n
  \n
  Cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n \u0111a d\u1ea1ng v\u00e0 ti\u1ec7n l\u1ee3i.<\/li>\n
  T\u1ea1o trang thanh to\u00e1n d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n
  \u0110\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh.<\/li>\n
  T\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea3m b\u1ea3o v\u00e0 ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y an t\u00e2m khi mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n
  Ngo\u00e0i ra, B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian cho c\u00e1c \u01b0u \u0111\u00e3i \u1edf tr\u00ean nh\u01b0. Ch\u1ec9 \u01b0u \u0111\u00e3i trong th\u1eddi gian 1 tu\u1ea7n ch\u1eb3ng h\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng n\u00f4n n\u00f3ng s\u1ee3 b\u1ecf l\u1ee1 \u01b0u \u0111\u00e3i s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n, Nh\u01b0ng c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e2u t\u1eeb \u0111\u1ec3 tr\u00e1nh kh\u00e1ch h\u00e0ng hi\u1ec3u nh\u1ea7m nh\u00e9!<\/p>\n
  \u0110i\u1ec3m kh\u00e1c c\u1ee7a Marketing Funnel gi\u1eefa m\u00f4 h\u00ecnh B2B v\u00e0 B2C<\/strong><\/span><\/h2>\n
  $\"Minh$
  Minh h\u1ecda m\u00f4 h\u00ecnh B2B v\u00e0 B2C<\/figcaption><\/figure>\n
  M\u00f4 h\u00ecnh ph\u1ec5u marketing trong ng\u00e0nh kinh doanh d\u00f9ng \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. Tuy nhi\u00ean, c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u1eefa Marketing Funnel trong l\u0129nh v\u1ef1c kinh doanh B2B (Business-to-Business) v\u00e0 B2C (Business-to-Consumer). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u1eefa hai lo\u1ea1i Marketing Funnel n\u00e0y:<\/p>\n
  \n
  \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: Trong Marketing Funnel B2B, kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c kh\u00e1c, trong khi Marketing Funnel B2C t\u1eadp trung v\u00e0o c\u00e1 nh\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i.<\/li>\n
  Quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh: Trong B2B, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng ph\u1ee9c t\u1ea1p h\u01a1n v\u00e0 li\u00ean quan \u0111\u1ebfn nhi\u1ec1u b\u00ean li\u00ean quan. Quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 k\u00e9o d\u00e0i v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 chuy\u00ean m\u00f4n cao. Trong khi \u0111\u00f3, trong B2C, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng h\u01a1n, t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u00e1 nh\u00e2n v\u00e0 ti\u1ec7n \u00edch ngay l\u1eadp t\u1ee9c.<\/li>\n
  T\u01b0\u01a1ng t\u00e1c v\u00e0 k\u00eanh ti\u1ebfp c\u1eadn: Trong B2B, quan h\u1ec7 t\u01b0\u01a1ng t\u00e1c d\u00e0i h\u1ea1n v\u00e0 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 quan tr\u1ecdng. K\u00eanh ti\u1ebfp c\u1eadn th\u01b0\u1eddng l\u00e0 th\u00f4ng qua h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m, quan h\u1ec7 c\u00f4ng vi\u1ec7c, ho\u1eb7c m\u1ea1ng l\u01b0\u1edbi chuy\u00ean gia. Trong khi \u0111\u00f3, trong B2C, k\u00eanh ti\u1ebfp c\u1eadn th\u01b0\u1eddng l\u00e0 qua qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, v\u00e0 trang web c\u00f4ng ty.<\/li>\n
  N\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p: Trong B2B, n\u1ed9i dung c\u1ea7n t\u1eadp trung v\u00e0o th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p. Trong B2C, n\u1ed9i dung c\u1ea7n t\u1ea1o c\u1ea3m x\u00fac, t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  T\u00ednh c\u00e1 nh\u00e2n h\u00f3a: Trong B2B, m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p l\u00e0 quan tr\u1ecdng. Trong B2C, t\u00ednh c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo quy m\u00f4 l\u1edbn h\u01a1n th\u00f4ng qua c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n
  T\u1ed5ng k\u1ebft<\/p>\n
  \u0110\u1ecdc \u0111\u1ebfn \u0111\u00e2y hy v\u1ecdng l\u00e0 b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a m\u00f4 h\u00ecnh ph\u1ec5u marketing l\u00e0 g\u00ec. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng \u0111\u00fang v\u00e0 linh ho\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Marketing v\u00e0 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. N\u1ebfu mu\u1ed1n bi\u1ebft th\u00eam nh\u1eefng ki\u1ebfn th\u1ee9c hay v\u1ec1 kinh doanh cho doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o trong ph\u1ea7n b\u1ea3n tin c\u1ee7a Appmobile.vn nh\u00e9. c\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i<\/p>\n
  >>Xem th\u00eam<\/strong>: Marketing funnel l\u00e0 g\u00ec<\/a> v\u00e0 C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch<\/p>\n","protected":false},"excerpt":{"rendered":"
  Marketing Funnel hay c\u00f2n g\u1ecdi l\u00e0 ph\u1ec5u marketing. L\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m quan tr\u1ecdng nh\u1ea5t trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i. \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i qua t\u1eebng giai \u0111o\u1ea1n trong qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft…<\/p>\n","protected":false},"author":6,"featured_media":4302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4299"}],"collection":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/comments?post=4299"}],"version-history":[{"count":5,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4299\/revisions"}],"predecessor-version":[{"id":4328,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4299\/revisions\/4328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media\/4302"}],"wp:attachment":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media?parent=4299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/categories?post=4299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/tags?post=4299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}