M\u1ee5c l\u1ee5c<\/p>

1<\/span> H\u00e0nh vi mua h\u00e0ng l\u00e0 g\u00ec?<\/a><\/li>
2<\/span> C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li>
3<\/span> T\u1ed5ng h\u1ee3p c\u00e1c h\u00e0nh vi mua h\u00e0ng ph\u1ed5 bi\u1ebfn c\u1ee7a kh\u00e1ch\u00a0<\/a>
- 3.1<\/span> H\u00e0nh vi mua h\u00e0ng ph\u1ee9c t\u1ea1p<\/a><\/li>
- 3.2<\/span> H\u00e0nh vi t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng<\/a><\/li>
- 3.3<\/span> H\u00e0nh vi mua theo th\u00f3i quen<\/a><\/li>
- 3.4<\/span> H\u00e0nh vi th\u1ecfa hi\u1ec7p (Dissonance-reducing buying behavior)<\/a><\/li><\/ul><\/li>
- 4<\/span> L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0<\/a><\/li>
- 5<\/span> Thi\u1ebft k\u1ebf app doanh nghi\u1ec7p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu\u1eadn l\u1ee3i cho vi\u1ec7c nghi\u00ean c\u1ee9u<\/a><\/li>
- 6<\/span> K\u1ebft lu\u1eadn\u00a0<\/a><\/li><\/ul><\/div>\n
  H\u00e0nh vi mua h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
  $\"h\u00ecnh$
  H\u00ecnh \u1ea3ng m\u00f4 t\u1ea3 h\u00e0nh vi mua l\u00e0 g\u00ec?<\/figcaption><\/figure>\n
  H\u00e0nh vi mua h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n \u0111\u1ec3 ch\u1ecdn l\u1ef1a v\u00e0 mua c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng\u4ea0t\u00e1c gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a tr\u00ean nhu c\u1ea7u, mong mu\u1ed1n, s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a y\u1ebfu t\u1ed1 ngo\u1ea1i vi v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, so s\u00e1nh gi\u00e1 c\u1ea3, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng, l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p, v\u00e0 th\u1ef1c hi\u1ec7n giao d\u1ecbch mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, ho\u1eb7c th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i.<\/p>\n
  C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n
  $\"Minh$
  Minh h\u1ecda c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n
  H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/p>\n
  \n
  Nhu c\u1ea7u v\u00e0 mong mu\u1ed1n<\/strong>: Nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y c\u1ea7n thi\u1ebft ho\u1eb7c mu\u1ed1n c\u00f3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a m\u00ecnh.<\/li>\n
  T\u00e1c \u0111\u1ed9ng t\u1eeb m\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i:<\/strong> M\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i, bao g\u1ed3m gia \u0111\u00ecnh, b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p v\u00e0 x\u00e3 h\u1ed9i n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1ng, c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm. Nh\u1eefng \u00fd ki\u1ebfn, quan \u0111i\u1ec3m v\u00e0 th\u00f4ng tin t\u1eeb m\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
  T\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb:<\/strong> Qu\u1ea3ng c\u00e1o v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb g\u00f3p ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh h\u00e0nh vi mua h\u00e0ng. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
  T\u00edn hi\u1ec7u t\u1eeb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m:<\/strong> S\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn th\u00f3i quen mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t t\u1eeb c\u1ea3 ng\u01b0\u1eddi d\u00f9ng kh\u00e1c.<\/li>\n
  Gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i. H\u1ecd s\u1ebd so s\u00e1nh gi\u00e1 c\u1ea3, t\u00ednh n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n
  T\u00e1c \u0111\u1ed9ng c\u1ee7a xu h\u01b0\u1edbng v\u00e0 th\u1ecb tr\u01b0\u1eddng: <\/strong>C\u00e1c xu h\u01b0\u1edbng m\u1edbi, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, thay \u0111\u1ed5i trong phong c\u00e1ch s\u1ed1ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ho\u1eb7c thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n
  \u0110\u00e1p \u1ee9ng c\u00e1 nh\u00e2n v\u00e0 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng:<\/strong> C\u00e1ch th\u1ee9c mua h\u00e0ng c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00e1p \u1ee9ng c\u00e1 nh\u00e2n v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t t\u1eeb qu\u00e1 tr\u00ecnh mua h\u00e0ng hay kh\u00f4ng. S\u1ef1 t\u1eadn h\u01b0\u1edfng, s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 s\u1ef1 tho\u1ea3 m\u00e3n sau qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u00e1i mua h\u00e0ng v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u00edch c\u1ef1c trong t\u01b0\u01a1ng lai.<\/li>\n
  T\u00e0i ch\u00ednh v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd xem x\u00e9t ngu\u1ed3n t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n, ng\u00e2n s\u00e1ch v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh.<\/li>\n
  T\u00ednh c\u00e1ch v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n<\/strong>: Nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00ednh c\u00e1ch m\u1ea1o hi\u1ec3m c\u00f3 th\u1ec3 c\u00f3 xu h\u01b0\u1edbng mua nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1, trong khi nh\u1eefng ng\u01b0\u1eddi c\u00f3 gi\u00e1 tr\u1ecb b\u1ea3o th\u1ee7 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/li>\n<\/ul>\n
  T\u1ed5ng h\u1ee3p c\u00e1c h\u00e0nh vi mua h\u00e0ng ph\u1ed5 bi\u1ebfn c\u1ee7a kh\u00e1ch\u00a0<\/strong><\/span><\/h2>\n
  H\u00e0nh vi mua h\u00e0ng ph\u1ee9c t\u1ea1p<\/strong><\/span><\/h3>\n
  $\"Minh$
  Minh h\u1ecda h\u00e0nh vi mua h\u00e0ng ph\u1ee9c t\u1ea1p c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n
  H\u00e0nh vi mua h\u00e0ng ph\u1ee9c t\u1ea1p (Complex Buying Behavior) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c mua h\u00e0ng trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng sau khi \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ec9 m\u1ec9. H\u00e0nh vi n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mua l\u00e0 \u0111\u1eaft \u0111\u1ecf, c\u00f3 t\u00ednh ph\u1ee9c t\u1ea1p ho\u1eb7c c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n
  C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi \u0111\u0103tph\u1ee9c t\u1ea1p bao g\u1ed3m:<\/p>\n
  \n
  Nhu c\u1ea7u th\u00f4ng tin<\/strong>: Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm v\u00e0 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mua. H\u1ecd c\u00f3 th\u1ec3 tra c\u1ee9u th\u00f4ng tin tr\u00ean internet, t\u00ecm hi\u1ec3u t\u1eeb \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, xem x\u00e9t \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00e1c, ho\u1eb7c tham kh\u1ea3o t\u1eeb c\u00e1c ngu\u1ed3n th\u00f4ng tin chuy\u00ean ng\u00e0nh.<\/li>\n
  So s\u00e1nh v\u00e0 \u0111\u00e1nh gi\u00e1:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng so s\u00e1nh c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c nhau tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u1ecd xem x\u00e9t c\u00e1c ti\u00eau ch\u00ed nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh n\u0103ng, gi\u00e1 c\u1ea3, \u0111\u1ed9 tin c\u1eady c\u1ee7a nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 ch\u1ecdn l\u1ef1a t\u1ed1t nh\u1ea5t trong s\u1ed1 c\u00e1c l\u1ef1a ch\u1ecdn c\u00f3 s\u1eb5n.<\/li>\n
  T\u00ecm ki\u1ebfm \u00fd ki\u1ebfn v\u00e0 \u0111\u00e1nh gi\u00e1:<\/strong> Trong qu\u00e1 tr\u00ecnh mua h\u00e0ng ph\u1ee9c t\u1ea1p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm \u00fd ki\u1ebfn v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb ngu\u1ed3n tin \u0111\u00e1ng tin c\u1eady. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c tham kh\u1ea3o t\u1eeb ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p, ho\u1eb7c nh\u1edd s\u1ef1 t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia ho\u1eb7c nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m.<\/li>\n
  Tham kh\u1ea3o v\u00e0 ki\u1ec3m tra tr\u1ef1c ti\u1ebfp:<\/strong> \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 tin c\u1eady v\u00e0 ph\u00f9 h\u1ee3p c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00f4ng tin t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 showroom, c\u1eeda h\u00e0ng, tri\u1ec3n l\u00e3m ho\u1eb7c th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n
  Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng:<\/strong> Sau khi thu th\u1eadp th\u00f4ng tin, so s\u00e1nh, \u0111\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m tra, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean s\u1ef1 c\u00e2n nh\u1eafc t\u1ec9 m\u1ec9 v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 tr\u1ecb, \u0111\u00e1ng tin c\u1eady v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u00e1 nh\u00e2n.<\/li>\n
  H\u1eadu qu\u1ea3 v\u00e0 \u0111\u00e1nh gi\u00e1 sau mua h\u00e0ng<\/strong>: Sau khi mua h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u1ecd s\u1ebd xem x\u00e9t xem s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a h\u1ecd hay kh\u00f4ng v\u00e0 c\u00f3 th\u1ec3 t\u00e1i mua ho\u1eb7c khuy\u00ean b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n mua h\u00e0ng t\u1eeb c\u00f9ng m\u1ed9t nh\u00e0 cung c\u1ea5p.<\/li>\n<\/ul>\n
  H\u00e0nh vi ti\u00eau ph\u1ee9c t\u1ea1p \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 v\u00e0 quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh. \u0110i\u1ec1u n\u00e0y c\u0169ng t\u1ea1o ra c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb. H\u1ecd c\u1ea7n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 \u0111\u00e1ng tin c\u1eady, t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng, t\u1ea1o ni\u1ec1m tin v\u00e0 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 quan t\u00e2m v\u00e0 mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n
  H\u00e0nh vi t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng<\/strong><\/span><\/h3>\n
  $\"Minh$
  Minh h\u1ecda h\u00e0ng vi mua s\u1eafm t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng<\/figcaption><\/figure>\n
  H\u00e0nh vi mua h\u00e0ng nh\u1eb1m t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng (Variety-seeking buying behavior) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c mua h\u00e0ng trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111a d\u1ea1ng trong vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u00e0nh vi n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n kh\u00e1m ph\u00e1 nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi, t\u00ecm ki\u1ebfm s\u1ef1 thay \u0111\u1ed5i v\u00e0 kh\u00f4ng mu\u1ed1n b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u01a1n \u0111i\u1ec7u.<\/p>\n
  C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm nh\u1eb1m t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng bao g\u1ed3m:<\/p>\n
  \n
  T\u00ednh hi\u1ebfu k\u1ef3 v\u00e0 kh\u00e1m ph\u00e1:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 t\u00ednh hi\u1ebfu k\u1ef3 v\u00e0 mong mu\u1ed1n kh\u00e1m ph\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi, d\u1ecbch v\u1ee5 m\u1edbi v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1edbi. H\u1ecd th\u00edch thay \u0111\u1ed5i v\u00e0 kh\u00f4ng mu\u1ed1n b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi s\u1ef1 l\u1ef1a ch\u1ecdn gi\u1edbi h\u1ea1n.<\/li>\n
  S\u1ef1 h\u00e0i l\u00f2ng hi\u1ec7n t\u1ea1i:<\/strong> M\u1ed9t nguy\u00ean nh\u00e2n kh\u00e1c l\u00e0 s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i. N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y h\u1ecd \u0111\u00e3 kh\u00e1m ph\u00e1 h\u1ebft c\u00e1c t\u00f9y ch\u1ecdn v\u00e0 mu\u1ed1n tr\u1ea3i nghi\u1ec7m c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb, h\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a m\u00ecnh.<\/li>\n
  T\u00ednh th\u00fa v\u1ecb v\u00e0 gi\u1ea3i tr\u00ed:<\/strong>\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang l\u1ea1i s\u1ef1 th\u00fa v\u1ecb v\u00e0 ni\u1ec1m vui m\u1edbi.<\/li>\n
  T\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng:<\/strong> Qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng nh\u1eb1m t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng v\u00e0 s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi.<\/li>\n
  T\u00ecnh c\u1ea3m v\u00e0 t\u01b0 duy ti\u00eau d\u00f9ng:<\/strong> C\u00f3 ng\u01b0\u1eddi th\u00edch thay \u0111\u1ed5i v\u00e0 th\u1eed nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u, phong c\u00e1ch ho\u1eb7c xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1 nh\u00e2n v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, trong khi c\u00f3 ng\u01b0\u1eddi kh\u00e1 \u1ed5n \u0111\u1ecbnh v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn quen thu\u1ed9c.<\/li>\n<\/ul>\n
  H\u00e0nh vi mua theo th\u00f3i quen<\/strong><\/span><\/h3>\n
  $\"h\u00e0nh$
  h\u00e0nh vi ti\u00eau d\u00f9ng theo th\u00f3i quen<\/figcaption><\/figure>\n
  H\u00e0nh vi mua theo th\u00f3i quen (Habitual buying behavior) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c mua h\u00e0ng trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng \u0111\u00f2i h\u1ecfi qu\u00e1 nhi\u1ec1u s\u1ef1 c\u00e2n nh\u1eafc ho\u1eb7c quan t\u00e2m \u0111\u1eb7c bi\u1ec7t. H\u00e0nh vi n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 nh\u1eefng th\u00f3i quen mua h\u00e0ng \u1ed5n \u0111\u1ecbnh v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 tr\u1ea3i qua v\u00e0 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n
  C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng theo th\u00f3i quen bao g\u1ed3m:<\/p>\n
  \n
  Th\u00f3i quen v\u00e0 quen thu\u1ed9c<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c h\u00ecnh th\u00e0nh th\u00f3i quen v\u00e0 quen thu\u1ed9c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 v\u00e0 kh\u00f4ng mu\u1ed1n thay \u0111\u1ed5i.<\/li>\n
  Ti\u1ec7n l\u1ee3i<\/strong>: H\u00e0nh vi ti\u00eau d\u00f9ng theo th\u00f3i quen th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 ti\u1ec7n l\u1ee3i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 kh\u00f4ng mu\u1ed1n t\u1ed1n th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c t\u00f9y ch\u1ecdn m\u1edbi.<\/li>\n
  \u0110\u00e1ng tin c\u1eady v\u00e0 tin t\u01b0\u1edfng<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 c\u1ea3m th\u1ea5y an t\u00e2m v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng trong qu\u00e1 kh\u1ee9. H\u1ecd tin r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady v\u00e0 kh\u00f4ng mu\u1ed1n r\u1ee7i ro b\u1eb1ng vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n
  Th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng mu\u1ed1n t\u1ed1n th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c so s\u00e1nh gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c nhau.<\/li>\n
  \u1ea2nh h\u01b0\u1edfng t\u1eeb nh\u00f3m x\u00e3 h\u1ed9i<\/strong>: Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng theo th\u00f3i quen th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u00f3m x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. N\u1ebfu nh\u1eefng ng\u01b0\u1eddi xung quanh mua v\u00e0 s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u00f3 xu h\u01b0\u1edbng mua theo th\u00f3i quen \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch v\u00e0 c\u1ea3m th\u1ea5y h\u00f2a nh\u1eadp v\u1edbi nh\u00f3m c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n
  H\u00e0nh vi th\u1ecfa hi\u1ec7p (Dissonance-reducing buying behavior)<\/strong><\/span><\/h3>\n
  $\"Minh$
  Minh h\u1ecda h\u00e0nh vi th\u1ea3o hi\u1ec7p<\/figcaption><\/figure>\n
  H\u00e0nh vi mua s\u1eafm th\u1ecfa hi\u1ec7p (Dissonance-reducing buying behavior) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c mua h\u00e0ng trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y b\u1ea5t an ho\u1eb7c kh\u00f4ng ch\u1eafc ch\u1eafn sau khi \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u00e0nh vi n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i m\u1eb7t v\u1edbi m\u00e2u thu\u1eabn t\u00e2m l\u00fd, g\u1ecdi l\u00e0 m\u00e2u thu\u1eabn nh\u1eadn th\u1ee9c, gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 mong mu\u1ed1n gi\u1ea3m thi\u1ec3u s\u1ef1 kh\u00f4ng th\u1ecfa m\u00e3n ho\u1eb7c b\u1ea5t an.<\/p>\n
  C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng th\u1ecfa hi\u1ec7p bao g\u1ed3m:<\/p>\n
  \n
  T\u1ea7m quan tr\u1ecdng c\u1ee7a quy\u1ebft \u0111\u1ecbnh<\/strong>: N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u00f3 t\u1ea7m quan tr\u1ecdng cao \u0111\u1ed1i v\u1edbi h\u1ecd, h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3i qua m\u00e2u thu\u1eabn nh\u1eadn th\u1ee9c. V\u00ed d\u1ee5, khi mua nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n, thi\u1ebft y\u1ebfu ho\u1eb7c c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y c\u0103ng th\u1eb3ng v\u00e0 c\u1ea7n gi\u1ea3m thi\u1ec3u m\u00e2u thu\u1eabn.<\/li>\n
  Thi\u1ebfu th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7<\/strong>: Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u00f4ng tin ho\u1eb7c kinh nghi\u1ec7m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ho\u1eb7c so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn, h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3i qua m\u00e2u thu\u1eabn nh\u1eadn th\u1ee9c. S\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 nghi ng\u1edd v\u1ec1 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin b\u1ed5 sung ho\u1eb7c x\u00e1c nh\u1eadn \u0111\u1ec3 gi\u1ea3m thi\u1ec3u m\u00e2u thu\u1eabn.<\/li>\n
  S\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ecf gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn<\/strong>: N\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ecf v\u00e0 kh\u00f3 ph\u00e2n bi\u1ec7t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tr\u1ea3i qua m\u00e2u thu\u1eabn nh\u1eadn th\u1ee9c. Vi\u1ec7c kh\u00f4ng c\u00f3 s\u1ef1 ch\u1eafc ch\u1eafn v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y lo l\u1eafng v\u00e0 mu\u1ed1n gi\u1ea3m thi\u1ec3u s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn n\u00e0y.<\/li>\n
  T\u00e1c \u0111\u1ed9ng c\u1ee7a y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i:<\/strong> S\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1eeb nh\u00f3m x\u00e3 h\u1ed9i v\u00e0 \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n v\u00e0o h\u00e0nh vi mua h\u00e0ng th\u1ecfa hi\u1ec7p. N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ea5y r\u1eb1ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb ho\u1eb7c quan \u0111i\u1ec3m c\u1ee7a nh\u00f3m x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3i qua m\u00e2u thu\u1eabn nh\u1eadn th\u1ee9c. S\u1ef1 \u00e1p l\u1ef1c t\u1eeb ng\u01b0\u1eddi kh\u00e1c ho\u1eb7c s\u1ef1 c\u1ea3m gi\u00e1c kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 s\u1ef1 ph\u00f9 h\u1ee3p x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd t\u00ecm c\u00e1ch gi\u1ea3m thi\u1ec3u m\u00e2u thu\u1eabn b\u1eb1ng c\u00e1ch ch\u1ecdn m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c ho\u1eb7c t\u00ecm ki\u1ebfm s\u1ef1 ch\u1ea5p nh\u1eadn t\u1eeb nh\u00f3m x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n
  L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0<\/strong><\/span><\/h2>\n
  $\"Minh$
  Minh h\u1ecda l\u01a1i \u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n
  Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng:<\/p>\n
  \n
  Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng<\/strong>: Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb s\u1edf th\u00edch, nhu c\u1ea7u, th\u00e1i \u0111\u1ed9 \u0111\u1ebfn m\u1eabu ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ecbnh h\u00ecnh \u0111\u00edch \u0111\u1ebfn c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n
  \u0110\u1ecbnh h\u00ecnh s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5:<\/strong> Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 mong \u0111\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong> Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng cao nh\u1ea5t, gi\u00fap t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng v\u00e0 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed.<\/li>\n
  X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i:<\/strong> Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. Hi\u1ec3u r\u00f5 mong \u0111\u1ee3i v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 t\u1ea1o ni\u1ec1m tin, gi\u00fap kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/li>\n
  \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb:<\/strong> Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u00e0 th\u00f4ng tin \u0111\u00e1nh gi\u00e1 v\u1ec1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n
  Thi\u1ebft k\u1ebf app doanh nghi\u1ec7p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu\u1eadn l\u1ee3i cho vi\u1ec7c nghi\u00ean c\u1ee9u<\/strong><\/span><\/h2>\n
  Thi\u1ebft k\u1ebf m\u1ed9t \u1ee9ng d\u1ee5ng doanh nghi\u1ec7p<\/a> nh\u1eb1m thu\u1eadn l\u1ee3i cho vi\u1ec7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng app doanh nghi\u1ec7p \u0111\u1ec3 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng:<\/p>\n
  \n
  Thu th\u1eadp d\u1eef li\u1ec7u d\u1ec5 d\u00e0ng: Qua vi\u1ec7c \u0111\u0103ng k\u00fd, kh\u1ea3o s\u00e1t, g\u1eedi ph\u1ea3n h\u1ed3i v\u00e0 theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean app, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi mua h\u00e0ng, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  Ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u nhanh ch\u00f3ng: T\u1eeb vi\u1ec7c t\u1ed5ng h\u1ee3p th\u00f4ng tin, ph\u00e2n lo\u1ea1i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng th\u00f4ng tin quan tr\u1ecdng, xu h\u01b0\u1edbng v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u h\u1eefu \u00edch cho vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\n
  Theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c: T\u1eeb vi\u1ec7c ghi l\u1ea1i l\u1ecbch s\u1eed mua h\u00e0ng, t\u01b0\u01a1ng t\u00e1c tr\u00ean app, th\u1eddi gian s\u1eed d\u1ee5ng, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 s\u1ef1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/li>\n
  T\u1ea1o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a: D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ed9i dung, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh cho t\u1eebng kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng.<\/li>\n
  T\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3: Th\u00f4ng qua t\u00ednh n\u0103ng chat, th\u00f4ng b\u00e1o v\u00e0 h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, l\u1eddi v\u00e0 gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd, gia t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o l\u00f2ng tin cho kh\u00e1ch h\u00e0ng.<\/li>\n
  \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea3i ti\u1ebfn: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, l\u1ee3i nhu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1ed9 h\u00e0i l\u00f2ng, v\u00e0 \u0111\u01b0a ra c\u00e1c c\u1ea3i ti\u1ebfn v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 kinh doanh<\/li>\n<\/ul>\n
  K\u1ebft lu\u1eadn\u00a0<\/strong><\/span><\/h2>\n
  H\u00e0nh vi mua h\u00e0ng l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng trong l\u0129nh v\u1ef1c marketing. Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c lo\u1ea1i h\u00e0nh vi trong mua h\u00e0ng th\u01b0\u1eddng g\u1eb7p nh\u01b0 h\u00e0nh vi ph\u1ee9c t\u1ea1p, t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng, theo th\u00f3i quen v\u00e0 th\u1ecfa hi\u1ec7p gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng cung c\u1ea5p c\u00f4ng c\u1ee5 v\u00e0 d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7, vi\u1ec7c hi\u1ec3u v\u00e0 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n
  >> Xem th\u00eam th\u1ebb kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 g\u00ec<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
  H\u00e0nh vi mua h\u00e0ng l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng trong l\u0129nh v\u1ef1c marketing. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m, m\u00e0 h\u1ecd c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1…<\/p>\n","protected":false},"author":6,"featured_media":4317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4311"}],"collection":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/comments?post=4311"}],"version-history":[{"count":2,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4311\/revisions"}],"predecessor-version":[{"id":4326,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4311\/revisions\/4326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media\/4317"}],"wp:attachment":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media?parent=4311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/categories?post=4311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/tags?post=4311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}