Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 kinh doanh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, Vi\u1ec7c 1 doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n, V\u1eady n\u00ean \u0111\u1ec3 ph\u00e1t tri\u1ec3n 1 doanh nghi\u1ec7p ho\u1eb7c tri\u1ec3n khai 1 chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1eadt k\u0129 l\u01b0\u1ee1ng, \u0110\u1ec3 v\u1eeba \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau v\u00e0 c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p. V\u1eady n\u00ean,SWOT l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap t\u1ed5 ch\u1ee9c hay c\u00e1 nh\u00e2n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 v\u1ec1 b\u1ea3n th\u00e2n v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u v\u1ec1 m\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1ch tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 SO ST WO WT d\u1ef1a tr\u00ean SWOT.<\/p>\n

M\u1ee5c l\u1ee5c<\/p>

1<\/span> M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c SWOT l\u00e0 g\u00ec?<\/a>
- 1.1<\/span> \u0110i\u1ec3m m\u1ea1nh( Strengths)<\/a><\/li>
- 1.2<\/span> \u0110i\u1ec3m y\u1ebfu\u00a0<\/a><\/li>
- 1.3<\/span> C\u01a1 h\u1ed9i\u00a0<\/a><\/li>
- 1.4<\/span> Th\u00e1ch th\u1ee9c\u00a0<\/a><\/li><\/ul><\/li>
- 2<\/span> L\u1ee3i \u00edch v\u00e0 vai tr\u00f2 c\u1ee7a m\u00f4 h\u00ecnh chi\u1ebfn d\u1ecbch\u00a0SWOT<\/a><\/li>
- 3<\/span> Nh\u1eefng \u01b0u \u0111\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT?<\/a>
  - 3.1<\/span> \u01afU \u0111i\u1ec3m c\u1ee7a ma tr\u1eadn SWOT<\/a><\/li>
  - 3.2<\/span> Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ma tr\u1eadn SWOT<\/a><\/li><\/ul><\/li>
  - 4<\/span> M\u00f4 h\u00ecnh m\u1edf r\u1ed9ng SO ST WO WT trong chi\u1ebfn l\u01b0\u1ee3c SWOT<\/a><\/li>
  - 5<\/span> H\u01b0\u1edbng d\u1eabn tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c SO ST WO WT hi\u1ec7u qu\u1ea3 trong m\u00f4 h\u00ecnh SWOT<\/a>
    - 5.1<\/span> Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng SO<\/a><\/li>
    - 5.2<\/span> Chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 ST<\/a><\/li>
    - 5.3<\/span> Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng WO<\/a><\/li>
    - 5.4<\/span> Chi\u1ebfn l\u01b0\u1ee3c lo\u1ea1i b\u1ecf WT<\/a><\/li><\/ul><\/li>
    - 6<\/span> C\u00e1ch x\u00e2y d\u1ef1ng ma tr\u1eadn SWOT<\/a><\/li>
    - 7<\/span> K\u1ebft lu\u1eadn\u00a0<\/a><\/li><\/ul><\/div>\n
      M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c SWOT l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n $\"H\u00ecnh$
      H\u00ecnh \u1ea3nh m\u00f4 h\u00ecnh SWOT<\/figcaption><\/figure>\n
      SWOT (Strengths, Weaknesses, Opportunities, Threats) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i v\u00e0 ngo\u1ea1i vi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t t\u1ed5 ch\u1ee9c, d\u1ef1 \u00e1n ho\u1eb7c c\u00e1 nh\u00e2n. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i th\u1ebf v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a th\u1ef1c th\u1ec3 \u0111\u00f3. M\u00f4 h\u00ecnh SWOT th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n t\u1ed5 ch\u1ee9c.<\/p>\n
      \u0110i\u1ec3m m\u1ea1nh( Strengths)<\/strong><\/span><\/h3>\n
      \u0110i\u1ec3m m\u1ea1nh (Strengths) l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c, l\u1ee3i th\u1ebf m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c, d\u1ef1 \u00e1n ho\u1eb7c c\u00e1 nh\u00e2n c\u00f3 s\u1eb5n v\u00e0 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 th\u00e0nh c\u00f4ng. \u0110i\u1ec3m m\u1ea1nh th\u01b0\u1eddng l\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng, t\u00e0i s\u1ea3n, k\u1ef9 n\u0103ng ho\u1eb7c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u1ed9t th\u1ef1c th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a c\u00f4ng ty:<\/p>\n
      Th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang \u1edf v\u1ecb tr\u00ed n\u00e0o, c\u00f3 \u0111\u1ed9 ph\u1ee7 v\u00e0 \u0111\u1ed9 nh\u1eadn di\u1ec7n r\u1ed9ng kh\u00f4ng?<\/p>\n
      S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 \u0111i\u1ec3m m\u1ea1nh, n\u1ed5i tr\u1ed9i g\u00ec h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng<\/p>\n
      C\u00f4ng ty c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u00f3 k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m chuy\u00ean m\u00f4n cao kh\u00f4ng?<\/p>\n
      C\u00f4ng ty c\u00f3 c\u00e1c \u0111\u1ed1i t\u00e1c ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng?<\/p>\n
      Ngu\u1ed3n l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh, con ng\u01b0\u1eddi, ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111ang th\u1ebf n\u00e0o?<\/p>\n
      V\u00ed d\u1ee5:<\/strong> \u0110i\u1ec3m m\u1ea1nh c\u1ee7a c\u00f4ng ty thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng appmobile.vn c\u00f3:<\/p>\n
      Ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ecdi y\u00eau c\u1ea7u thi\u1ebft k\u1ebf tr\u00ean c\u00e1c giao di\u1ec7n v\u00e0 n\u1ec1n t\u1ea3ng<\/p>\n
      L\u00e0 1 doanh nghi\u1ec7p l\u00e2u n\u0103m c\u00f3 uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n
      C\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng c\u00e1c s\u1ea3n ph\u1ea9m \u1ee9ng d\u1ee5ng nh\u01b0 thi\u1ebft k\u1ebf app IOS<\/a>, thi\u1ebft k\u1ebf app Andoid, Thi\u1ebft k\u1ebf app doanh nghi\u1ec7p, app du l\u1ecbch…<\/p>\n
      \u0110i\u1ec3m y\u1ebfu\u00a0<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00f4 h\u00ecnh SWOT<\/figcaption><\/figure>\n
      \u0110i\u1ec3m y\u1ebfu (Weaknesses) l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c, h\u1ea1n ch\u1ebf ho\u1eb7c nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i. \u0110i\u1ec3m y\u1ebfu c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 di\u1ec3m m\u1ea1nh trong m\u00f4 h\u00ecnh SWOT, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 s\u1ed1 c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n t\u00ecm ra \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh:<\/p>\n
      Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 \u0111i\u1ec1u g\u00ec \u1edf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/p>\n
      Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f2n non tr\u1ebb hay \u0111\u00e3 l\u1edbn m\u1ea1nh ?<\/p>\n
      B\u1ea1n c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 h\u1ed9 tr\u1ee3 kh\u00f4ng<\/p>\n
      Gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 cao h\u01a1n \u0111\u1ed1i th\u1ee7 kh\u00f4ng<\/p>\n
      T\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i ch\u1ecdn \u0111\u00f3i th\u1ee7 m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ea1n<\/p>\n
      V\u00ed d\u1ee5: \u0110i\u1ec3m y\u1ebfu c\u1ee7a 1 c\u00f4ng ty gi\u00e0y th\u1ec3 thao tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n
      \n
      S\u1ea3n ph\u1ea9m m\u1eabu m\u00e3 ch\u01b0a \u0111\u1eb9p, v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0a t\u1ed1t v\u1eabn c\u00f2n m\u00f9i h\u00f4i ch\u00e2n v\u00e0 kh\u00f4ng tho\u1ea3i m\u00e1i khi \u0111eo<\/li>\n
      Gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1eaft h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n
      Kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n
      Kh\u00e1ch h\u00e0ng ch\u01b0a tin t\u01b0\u1edfng s\u1ea3n ph\u1ea9m v\u00ec doanh nghi\u1ec7p c\u00f2n non tr\u1ebb<\/li>\n<\/ul>\n
      C\u01a1 h\u1ed9i\u00a0<\/strong><\/span><\/h3>\n
      C\u01a1 h\u1ed9i (Opportunities) l\u00e0 nh\u1eefng t\u00ecnh hu\u1ed1ng, xu h\u01b0\u1edbng ho\u1eb7c s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho m\u1ed9t c\u00f4ng ty. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n. Ti\u1ebfp theo nh\u01b0 \u1edf tr\u00ean l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u01a1 h\u1ed9i \u0111\u1ec3 \u1ee9ng d\u1ee5ng tri\u1ec3n khai m\u00f4 h\u00ecnh SWOT cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n:<\/p>\n
      C\u00f3 xu h\u01b0\u1edbng nhu c\u1ea7u t\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty cung c\u1ea5p kh\u00f4ng?<\/p>\n
      C\u00f3 th\u1ecb tr\u01b0\u1eddng m\u1edf r\u1ed9ng ho\u1eb7c khu v\u1ef1c m\u1edbi m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00f4ng?<\/p>\n
      C\u00f3 c\u00f4ng ngh\u1ec7 m\u1edbi ho\u1eb7c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00f4ng?<\/p>\n
      C\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u1ef1 \u0111\u1ed9ng h\u00f3a ho\u1eb7c blockchain v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00f4ng?<\/p>\n
      C\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi kh\u00f4ng?<\/p>\n
      Nhu c\u1ea7u mua h\u00e0ng online \u0111ang t\u0103ng c\u00f3 l\u1ee3i th\u1ebf g\u00ec cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n
      V\u00ed d\u1ee5<\/strong>: V\u00ed d\u1ee5 v\u1ec1 c\u01a1 h\u1ed9i kinh doanh c\u1ee7a 1 doanh nghi\u1ec7p l\u00e0m \u0111\u1ed3 trang tr\u00ed b\u1eb1ng len th\u1ee7 c\u00f4ng<\/p>\n
      \n
      Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 len handmade \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ec1m n\u0103ng<\/li>\n
      S\u1ea3n ph\u1ea9m handmade \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng, handmade<\/li>\n
      K\u00eanh marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/li>\n
      Th\u1ecb tr\u01b0\u1eddng mua s\u1eafm \u0111\u1ed3 tr\u1ef1c tuy\u1ebfn \u0111ang b\u00f9ng n\u1ed5<\/li>\n
      N\u1ebfu tri\u1ec3n khai t\u1ed1t kh\u00e2u ch\u0103m s\u00f3c c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/li>\n<\/ul>\n
      Th\u00e1ch th\u1ee9c\u00a0<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda \u0111i\u1ec3m th\u00e1ch th\u1ee9c tr\u00ean sowt<\/figcaption><\/figure>\n
      Th\u00e1ch th\u1ee9c (Threats) l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 g\u00e2y nguy hi\u1ec3m ho\u1eb7c g\u00e2y h\u1ea1i cho m\u1ed9t c\u00f4ng ty. \u0110\u00e2y l\u00e0 nh\u1eefng r\u1ee7i ro, xu h\u01b0\u1edbng ho\u1eb7c s\u1ef1 ki\u1ec7n ti\u00eau c\u1ef1c m\u00e0 c\u00f4ng ty ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft. Cung c\u1ea5p 1 s\u1ed1 c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n t\u00ecm ra th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p<\/p>\n
      Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb th\u1ea5t b\u1ea1i kh\u00f4ng n\u1ebfu th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u1ed5n \u0111\u1ecbnh?<\/p>\n
      S\u1ea3n ph\u1ea9m c\u00f3 d\u1ec5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng?<\/p>\n
      C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n
      \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 l\u1edbn m\u1ea1nh kh\u00f4ng?<\/p>\n
      V\u00ed d\u1ee5<\/strong>: Nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a s\u1ea3n ph\u1ea9m \u00e1o th\u1ec3 thao<\/p>\n
      S\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u00e1o th\u1ec3 thao n\u1ed5i ti\u1ebfng kh\u00e1c.<\/p>\n
      S\u1ef1 t\u0103ng gi\u00e1 nguy\u00ean li\u1ec7u v\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn.<\/p>\n
      S\u1ef1 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m \u00e1o th\u1ec3 thao.<\/p>\n
      L\u1ee3i \u00edch v\u00e0 vai tr\u00f2 c\u1ee7a m\u00f4 h\u00ecnh chi\u1ebfn d\u1ecbch\u00a0SWOT<\/strong><\/span><\/h2>\n
      M\u00f4 h\u00ecnh SWOT mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh<\/p>\n
      \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/strong>: Gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p.<\/p>\n
      T\u1ed1i \u01b0u h\u00f3a \u0111i\u1ec3m m\u1ea1nh<\/strong>: B\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o \u0111i\u1ec3m m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p, gi\u00fap t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i th\u1ebf \u0111\u00f3 \u0111\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n
      X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u1ea3i thi\u1ec7n<\/strong>: X\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00eda c\u1ea1nh y\u1ebfu c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u1eafc ph\u1ee5c ch\u00fang. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh.<\/p>\n
      T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n<\/strong>: C\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 ti\u1ec1m n\u0103ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng, khai th\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 t\u1ea1o ra nh\u1eefng s\u1ef1 \u0111\u1ed9t ph\u00e1.<\/p>\n
      \u0110\u1ed1i ph\u00f3 v\u1edbi th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro<\/strong>: Ph\u00e1t hi\u1ec7n v\u00e0 nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t. \u0110i\u1ec1u n\u00e0y gi\u00fap chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch \u1ee9ng ph\u00f3 v\u00e0 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c.<\/p>\n
      Quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh:<\/strong> ma tr\u1eadn SWOT cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng v\u00e0 x\u00e1c th\u1ef1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e0i ch\u00ednh th\u00f4ng minh h\u01a1n.<\/p>\n
      Nh\u1eefng \u01b0u \u0111\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT?<\/strong><\/span><\/h2>\n
      $\"Minh$
      Minh ho\u1ea1i \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a swot<\/figcaption><\/figure>\n
      \u01afU \u0111i\u1ec3m c\u1ee7a ma tr\u1eadn SWOT<\/strong><\/span><\/h3>\n
      \u0110\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng<\/strong>: kh\u00f4ng y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u1eb7c bi\u1ec7t. B\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c hay doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng n\u00f3.<\/p>\n
      T\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng<\/strong>: Bao g\u1ed3m \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00ecn nh\u1eadn to\u00e0n di\u1ec7n v\u00e0 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n
      Ph\u00e1t hi\u1ec7n c\u00e1c kh\u00eda c\u1ea1nh kh\u00f4ng r\u00f5 r\u00e0ng<\/strong>: M\u00f4 h\u00ecnh ph\u00e2n t\u00edch SWOT c\u00f3 th\u1ec3 gi\u00fap ph\u00e1t hi\u1ec7n nh\u1eefng kh\u00eda c\u1ea1nh m\u00e0 t\u1ed5 ch\u1ee9c ch\u01b0a nh\u1eadn ra ho\u1eb7c ch\u01b0a xem x\u00e9t k\u1ef9. N\u00f3 khuy\u1ebfn kh\u00edch s\u1ef1 t\u1ed5 ch\u1ee9c v\u00e0 t\u01b0 duy ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 t\u1ed5 ch\u1ee9c.<\/p>\n
      X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p<\/strong>: \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n
      Ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c ra nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi:<\/strong> Khi nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c t\u1ed5ng quan c\u00e1c th\u1ebf m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p. C\u00f3 th\u1ec3 b\u1ea1n ph\u00e1t tri\u1ec3n ra nhi\u1ec1u \u00fd t\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1edbi v\u1eeba \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u, n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai<\/p>\n
      Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ma tr\u1eadn SWOT<\/strong><\/span><\/h3>\n
      \u0110\u01a1n gi\u1ea3n h\u00f3a v\u00e0 thi\u1ebfu chi ti\u1ebft<\/strong>: N\u00f3 ch\u1ec9 t\u1eadp trung v\u00e0o t\u1ed5ng quan v\u00e0 kh\u00f4ng \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft v\u1ec1 t\u1eebng y\u1ebfu t\u1ed1.<\/p>\n
      Kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh l\u01b0\u1ee3ng<\/strong>: M\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh l\u01b0\u1ee3ng c\u00e1c y\u1ebfu t\u1ed1, m\u00e0 ch\u1ec9 d\u1ef1a tr\u00ean ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn cho vi\u1ec7c so s\u00e1nh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n
      S\u1ef1 ch\u1ee7 quan v\u00e0 thi\u1ebfu kh\u00e1ch quan<\/strong>: K\u1ebft qu\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o quan \u0111i\u1ec3m v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 ch\u1ee7 quan v\u00e0 thi\u1ebfu kh\u00e1ch quan trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p<\/p>\n
      Kh\u00f4ng cung c\u1ea5p gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3:<\/strong> M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c SWOT ch\u1ec9 x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1, nh\u01b0ng kh\u00f4ng \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u s\u1ef1 b\u1ed5 sung b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi ti\u1ebft.<\/p>\n
      S\u1ef1 thay \u0111\u1ed5i trong th\u1eddi gian<\/strong>: SWOT l\u00e0 m\u1ed9t ph\u00e2n t\u00edch t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 v\u00e0 kh\u00f4ng \u0111\u01b0a ra s\u1ef1 ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 t\u1ed5 ch\u1ee9c trong th\u1eddi gian. Do \u0111\u00f3, n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u1ea3 thi v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n
      M\u00f4 h\u00ecnh m\u1edf r\u1ed9ng SO ST WO WT trong chi\u1ebfn l\u01b0\u1ee3c SWOT<\/strong><\/span><\/h2>\n
      M\u00f4 h\u00ecnh m\u1edf r\u1ed9ng SO ST WO WT trong m\u00f4 h\u00ecnh SWOT \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t ph\u00e2n lo\u1ea1i chi ti\u1ebft h\u01a1n c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 trong m\u1ed7i kh\u00eda c\u1ea1nh.<\/p>\n
      SO (Strengths-Opportunities):<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 khai th\u00e1c v\u00e0 t\u1eadn h\u01b0\u1edfng c\u01a1 h\u1ed9i trong m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n
      ST (Strengths-Threats)<\/strong>: Xem x\u00e9t c\u00e1ch s\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro m\u00e0 t\u1ed5 ch\u1ee9c \u0111ang \u0111\u1ed1i m\u1eb7t.<\/p>\n
      WO (Weaknesses-Opportunities)<\/strong>: T\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c v\u00e0 c\u1ea3i thi\u1ec7n \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i trong m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n
      WT (Weaknesses-Threats)<\/strong>: \u0110\u00e1nh gi\u00e1 c\u00e1c \u0111i\u1ec3m y\u1ebfu c\u00f3 th\u1ec3 l\u00e0m t\u1ed5 ch\u1ee9c tr\u1edf n\u00ean m\u1ea5u ch\u1ed1t trong vi\u1ec7c \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro.<\/p>\n
      $\"B\u1ea3ng$
      B\u1ea3ng gi\u1ea3i th\u00edch m\u00f4 h\u00ecnh ST SO WT WO<\/figcaption><\/figure>\n
      H\u01b0\u1edbng d\u1eabn tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c SO ST WO WT hi\u1ec7u qu\u1ea3 trong m\u00f4 h\u00ecnh SWOT<\/strong><\/span><\/h2>\n
      M\u00f4 h\u00ecnh SWOT kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u1ec9 \u0111i ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c. N\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ph\u00e2n t\u00edch c\u01a1 b\u1ea3n c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3. B\u1ea1n s\u1ebd kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c v\u00e0 ph\u00e1t huy \u0111\u01b0\u1ee3c h\u1ebft c\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a m\u00f4 h\u00ecnh SWOT. V\u1eady b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ed1i \u0111a c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh. C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SO,ST,WO,WT \u0111\u1ec3 t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u00e9.<\/p>\n
      Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng SO<\/strong><\/span><\/h3>\n
      C\u00e1c chi\u1ebfn l\u01b0\u1ee3c SO (Strengths-Opportunities) trong m\u00f4 h\u00ecnh SWOT t\u1eadp trung v\u00e0o t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 khai th\u00e1c v\u00e0 t\u1eadn h\u01b0\u1edfng c\u01a1 h\u1ed9i trong m\u00f4i tr\u01b0\u1eddng kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c SO ph\u1ed5 bi\u1ebfn:<\/p>\n
      T\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng<\/strong>: S\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9c quy\u1ec1n c\u1ea1nh tranh v\u00e0 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n
      Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi<\/strong>: S\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 tung ra th\u1ecb tr\u01b0\u1eddng c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
      M\u1edf r\u1ed9ng ho\u1eb7c \u0111a d\u1ea1ng h\u00f3a th\u1ecb tr\u01b0\u1eddng<\/strong>: S\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1eb7c \u0111a d\u1ea1ng h\u00f3a th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng \u0111\u1ecba geografic ho\u1eb7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n
      X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng b\u00e1<\/strong>: S\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra nh\u1eadn di\u1ec7n v\u00e0 l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n
      V\u00ed d\u1ee5: Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang l\u00e0 1 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n m\u1ef9 ph\u1ea9m \u0111ang c\u00f3 v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1eb7c d\u00f9 s\u1ea3n ph\u1ea9m m\u1ef9 th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 n\u1eef. Nh\u01b0ng v\u1edbi xu h\u01b0\u1edbng hi\u1ec7n nay nam gi\u1edbi c\u0169ng \u0111ang r\u1ea5t quan t\u00e2m \u0111\u1ebfn l\u00e0m \u0111\u1eb9p. Qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc ti\u1ebfp c\u1eadn th\u00eam ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 nam. Vi\u1ec7c l\u00e0m n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 n\u1ed5i tr\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ph\u00e2n kh\u00fac c\u00f9ng lo\u1ea1i.<\/p>\n
      Chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 ST<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7<\/figcaption><\/figure>\n
      C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ST (Strengths-Threats) trong m\u00f4 h\u00ecnh SWOT t\u1eadp trung v\u00e0o s\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro trong m\u00f4i tr\u01b0\u1eddng kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ST ph\u1ed5 bi\u1ebfn:<\/p>\n
      Ph\u00e1t tri\u1ec3n v\u00e0 t\u1eadn d\u1ee5ng s\u1ef1 \u0111\u1ed9c quy\u1ec1n<\/strong>: S\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n
      \u0110\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n<\/strong>: S\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh, gi\u00fap \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng v\u00e0 y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n
      X\u00e2y d\u1ef1ng quan h\u1ec7 v\u00e0 h\u1ee3p t\u00e1c<\/strong>: S\u1eed d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 v\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin, t\u00e0i nguy\u00ean v\u00e0 kinh nghi\u1ec7m, t\u1eeb \u0111\u00f3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro.<\/p>\n
      T\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd r\u1ee7i ro<\/strong>: S\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang l\u00ean ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n
      V\u00ed d\u1ee5:<\/strong> N\u1ebfu b\u1ea1n \u0111ang kinh doanh v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ea1ch organic v\u00e0 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, V\u1edbi th\u00e1ch th\u1ee9c hi\u1ec7n t\u1ea1i s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea9n \u0111\u00f3ng gi\u1ea3 l\u00e0 th\u1ef1c ph\u1ea9m s\u1ea1ch th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 ph\u00e2n bi\u1ec7t v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n r\u1ea5t d\u1ec7 b\u1ecb l\u00e0m gi\u1ea3, v\u00e0 \u0111\u00e1nh \u0111\u1ed3ng so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea9n kia. Vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m l\u00e0 th\u1ef1c hi\u1ec7n 1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u th\u1ef1c ph\u1ea9m. \u0110\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u00e0 t\u1ea1o uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u<\/p>\n
      Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng WO<\/strong><\/span><\/h3>\n
      $\"Minh$
      Minh h\u1ecda chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng<\/figcaption><\/figure>\n
      C\u00e1c chi\u1ebfn l\u01b0\u1ee3c WO (Weaknesses-Opportunities) trong m\u00f4 h\u00ecnh SWOT l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c kh\u1eafc ph\u1ee5c v\u00e0 c\u1ea3i thi\u1ec7n \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i trong m\u00f4i tr\u01b0\u1eddng kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c WO ph\u1ed5 bi\u1ebfn:<\/p>\n
      \u0110\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean<\/strong>: T\u0103ng c\u01b0\u1eddng \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a t\u1ed5 ch\u1ee9c, t\u1eeb \u0111\u00f3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng.<\/p>\n
      T\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 h\u1ee3p t\u00e1c<\/strong>: T\u00ecm c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u00f9 \u0111\u1eafp c\u00e1c \u0111i\u1ec3m y\u1ebfu v\u00e0 khai th\u00e1c c\u01a1 h\u1ed9i kinh doanh.<\/p>\n
      N\u00e2ng cao quy tr\u00ecnh v\u00e0 hi\u1ec7u su\u1ea5t<\/strong>: \u0110\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng, t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed \u0111\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i.<\/p>\n
      \u0110\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o<\/strong>: Khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o trong t\u1ed5 ch\u1ee9c \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi, t\u1eeb \u0111\u00f3 kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i.<\/p>\n
      V\u00ed d\u1ee5<\/strong>: B\u1ea1n l\u00e0 1 doanh nghi\u1ec7p cung c\u1ea5p tour du l\u1ecbch. \u0110ang c\u00f3 \u0111i\u1ec3m y\u1ebfu l\u00e0 ch\u01b0a qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c ch\u1eb7t ch\u1ebd c\u00e1c l\u1ecbch tr\u00ecnh du l\u1ecbch. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng du l\u1ecbch<\/a> \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c ch\u1eb7t ch\u1ebd v\u00e0 t\u0103ng c\u01b0\u1eddng th\u00eam tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng<\/p>\n
      >> Xem th\u00eam: Y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 c\u1ee7a 1 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd tour du l\u1ecbch<\/a><\/p>\n
      Chi\u1ebfn l\u01b0\u1ee3c lo\u1ea1i b\u1ecf WT<\/strong><\/span><\/h3>\n
      C\u00e1c chi\u1ebfn l\u01b0\u1ee3c WT (Weaknesses-Threats) tt\u1eadp trung v\u00e0o vi\u1ec7c lo\u1ea1i b\u1ecf ho\u1eb7c gi\u1ea3m thi\u1ec3u c\u00e1c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro trong m\u00f4i tr\u01b0\u1eddng kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c WT ph\u1ed5 bi\u1ebfn:<\/p>\n
      T\u00ecm ki\u1ebfm v\u00e0 lo\u1ea1i b\u1ecf \u0111i\u1ec3m y\u1ebfu<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 t\u00ecm c\u00e1ch lo\u1ea1i b\u1ecf ho\u1eb7c c\u1ea3i thi\u1ec7n ch\u00fang, nh\u1eb1m gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro.<\/p>\n
      X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd r\u1ee7i ro<\/strong>: \u0110\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn \u0111i\u1ec3m y\u1ebfu, nh\u1eb1m gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang l\u00ean ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n
      V\u00ed d\u1ee5<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i. Nh\u01b0 m\u1eabu m\u00e3 l\u1ed7i th\u1eddi ho\u1eb7c kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi. \u0110\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u1eadp trung h\u01a1n v\u00e0o s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3.<\/p>\n
      C\u00e1ch x\u00e2y d\u1ef1ng ma tr\u1eadn SWOT<\/strong><\/span><\/h2>\n
      $\"C\u00e1ch$
      C\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh swot<\/figcaption><\/figure>\n
      \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh SWOT, b\u1ea1n c\u00f3 th\u1ec3 tu\u00e2n theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n
      B\u01b0\u1edbc 1<\/strong>: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ho\u1eb7c ph\u1ea1m vi c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch SWOT. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 t\u1ed5 ch\u1ee9c, d\u1ef1 \u00e1n, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c b\u1ea5t k\u1ef3 kh\u00eda c\u1ea1nh kinh doanh n\u00e0o b\u1ea1n mu\u1ed1n t\u1eadp trung v\u00e0o.<\/p>\n
      B\u01b0\u1edbc 2<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 (\u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu). \u0110i\u1ec3m m\u1ea1nh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c trong ph\u1ea1m vi c\u1ee7a b\u1ea1n, trong khi \u0111i\u1ec3m y\u1ebfu l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c hay h\u1ea1n ch\u1ebf. T\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau ho\u1eb7c ph\u1ea1m vi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh.<\/p>\n
      B\u01b0\u1edbc 3<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i (c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c). C\u01a1 h\u1ed9i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c trong m\u00f4i tr\u01b0\u1eddng kinh doanh ngo\u1ea1i vi c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i \u00edch cho b\u1ea1n, trong khi th\u00e1ch th\u1ee9c l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c ho\u1eb7c r\u1ee7i ro trong m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n
      B\u01b0\u1edbc 4<\/strong>: X\u00e2y d\u1ef1ng ma tr\u1eadn SWOT. T\u1ea1o m\u1ed9t b\u1ea3ng 2×2 v\u1edbi hai h\u00e0ng v\u00e0 hai c\u1ed9t. H\u00e0ng \u0111\u1ea7u ti\u00ean l\u00e0 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, c\u1ed9t \u0111\u1ea7u ti\u00ean l\u00e0 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c. L\u01b0u \u00fd r\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 trong m\u1ed7i ph\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea ri\u00eang bi\u1ec7t.<\/p>\n
      B\u01b0\u1edbc 5<\/strong>: \u0110i\u1ec1n th\u00f4ng tin v\u00e0o ma tr\u1eadn SWOT. \u0110\u01b0a c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0o ma tr\u1eadn, \u0111\u1eb7t ch\u00fang v\u00e0o v\u1ecb tr\u00ed t\u01b0\u01a1ng \u1ee9ng trong b\u1ea3ng. \u0110i\u1ec1n c\u00e1c th\u00f4ng tin m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn.<\/p>\n
      B\u01b0\u1edbc 6<\/strong>: Ph\u00e2n t\u00edch v\u00e0 suy lu\u1eadn. D\u1ef1a tr\u00ean ma tr\u1eadn SWOT, ph\u00e2n t\u00edch c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 suy lu\u1eadn c\u00e1c k\u1ebft lu\u1eadn quan tr\u1ecdng. Xem x\u00e9t c\u00e1ch khai th\u00e1c \u0111i\u1ec3m m\u1ea1nh, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi th\u00e1ch th\u1ee9c.<\/p>\n
      B\u01b0\u1edbc 7:<\/strong> X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. D\u1ef1a tr\u00ean ph\u00e2n t\u00edch SWOT, x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi th\u00e1ch th\u1ee9c. L\u1ef1a ch\u1ecdn chi\u1ebfn<\/p>\n
      K\u1ebft lu\u1eadn\u00a0<\/strong><\/span><\/h2>\nM\u00f4 h\u00ecnh SWOT<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch quan tr\u1ecdng gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c. T\u1eeb \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi th\u00e1ch th\u1ee9c. Tuy SWOT c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m nh\u01b0 s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i chung chung, nh\u01b0ng v\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u00e2n t\u00edch kh\u00e1c, n\u00f3 v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 t\u1ea1o ra c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh v\u00e0 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n","protected":false},"excerpt":{"rendered":"
      Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 kinh doanh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, Vi\u1ec7c 1 doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n, V\u1eady n\u00ean \u0111\u1ec3 ph\u00e1t tri\u1ec3n 1 doanh nghi\u1ec7p ho\u1eb7c tri\u1ec3n khai 1 chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1eadt k\u0129 l\u01b0\u1ee1ng, \u0110\u1ec3…<\/p>\n","protected":false},"author":6,"featured_media":4336,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4327"}],"collection":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/comments?post=4327"}],"version-history":[{"count":5,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4327\/revisions"}],"predecessor-version":[{"id":4429,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4327\/revisions\/4429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media\/4336"}],"wp:attachment":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media?parent=4327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/categories?post=4327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/tags?post=4327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}