Gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi m\u1ee5c ti\u00eau thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/a> c\u01a1 b\u1ea3n trong marketing v\u00e0 b\u00e1n h\u00e0ng,<\/p>\n M\u1ee5c l\u1ee5c<\/p> L\u00e0 qu\u00e1 tr\u00ecnh \u0111\u1ecbnh ngh\u0129a v\u00e0 \u00e1p d\u1ee5ng m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh nh\u1ea5t \u0111\u1ecbnh. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 theo d\u00f2ng s\u1ea3n ph\u1ea9m, theo t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, khuy\u1ebfn m\u00e3i v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn thu\u1eadt m\u1ee9c gi\u00e1 l\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n Trong marketing, c\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 m\u1ee9c gi\u00e1 kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng doanh nghi\u1ec7p . D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn m\u00e0 appmobile.vn cung c\u1ea5p cho c\u00e1c b\u1ea1n<\/p>\n \u0110\u1ecbnh ngh\u0129a\u00a0<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u01a1 b\u1ea3n trong marketing, m\u1ee5c ti\u00eau c\u1ee7a n\u00f3 l\u00e0 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ecb ph\u1ea7n ban \u0111\u1ea7u. Trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1eb1m t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 s\u1ef1 \u01b0u ti\u00ean t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n V\u00ed d\u1ee5\u00a0<\/strong><\/p>\n M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111\u1ed3 decor m\u1edbi mu\u1ed1n nhanh ch\u00f3ng gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, h\u1ecd \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch \u0111\u01b0a ra m\u1ee9c gi\u00e1 c\u1ea1nh tranh h\u01a1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng hi\u1ec7n c\u00f3. \u0110i\u1ec1u n\u00e0y thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb ph\u1ea7n ban \u0111\u1ea7u.<\/p>\n \u1ee8ng d\u1ee5ng<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p khi doanh nghi\u1ec7p m\u1edbi ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 mu\u1ed1n nhanh ch\u00f3ng thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ty c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf v\u00e0 mu\u1ed1n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua m\u1ee9c gi\u00e1 c\u1ea1nh tranh. Khi m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh cao v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 th\u1ea5p, Th\u00ec chi\u1ebfn thu\u1eadt gi\u00e1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch ban \u0111\u1ea7u trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn th\u1ea5p ban \u0111\u1ea7u v\u00e0 \u0111\u00f2i h\u1ecfi c\u00e1c bi\u1ec7n ph\u00e1p b\u1ed5 sung \u0111\u1ec3 duy tr\u00ec v\u00e0 t\u0103ng tr\u01b0\u1edfng sau n\u00e0y.<\/p>\n \u0110\u1ecbnh ngh\u0129a<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng s\u1eefa l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong marketing, trong \u0111\u00f3 m\u1ee9c gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf m\u1ee9c cao \u0111\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb cao. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u1ea1o ra s\u1ef1 k\u00edch th\u00edch v\u00e0 s\u1ef1 mong mu\u1ed1n t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o l\u1ee3i nhu\u1eadn l\u1edbn t\u1eeb nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cao v\u00e0 \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng \u00edt nh\u01b0ng l\u1ea1i c\u00f3 l\u1ee3i nhu\u1eadn cao n\u00ean d\u1ec5 d\u00e0ng thu \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n ban \u0111\u1ea7u. V\u00e0 n\u00f3 ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u00ec s\u1ed1ng ng\u1eafn.<\/p>\n V\u00ed d\u1ee5\u00a0<\/strong><\/p>\n V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh ph\u1ea3i nh\u1eafc \u0111\u1ebfn \u0111i\u1ec7n tho\u1ea1i iphone c\u1ee7a h\u00e3ng apple. Khi tung ra s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 iphone 13. H\u1ecd s\u1ebd \u0111\u1ec3 m\u1ee9c gi\u00e1 r\u1ea5t cao nh\u1eb1m thu h\u00fat v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t. C\u0169ng nh\u01b0 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m m\u00ecnh l\u00ean t\u1ea7m cao m\u1edbi. T\u1ea1o s\u1ef1 khan hi\u1ebfm c\u0169ng nh\u01b0 \u0111\u1eb3ng c\u1ea5p c\u1ee7a ng\u01b0\u1eddi s\u1edf h\u1eefu. V\u00e0 sau \u0111\u00f3 s\u1ebd t\u01b0 t\u1eeb gi\u1ea3m gi\u00e1 d\u1ea7n \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eddi sau.<\/p>\n \u1ee8ng d\u1ee5ng<\/strong><\/p>\n C\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 cao c\u1ea5p th\u00edch h\u1ee3p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng s\u1eefa \u0111\u1ec3 t\u1ea1o ra s\u1ef1 k\u00edch th\u00edch v\u00e0 s\u1ef1 mong mu\u1ed1n t\u1eeb kh\u00e1ch h\u00e0ng. Khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh cao c\u1ea5p v\u00e0 \u0111\u1ed9c \u0111\u00e1o, chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng s\u1eefa c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1eadn d\u1ee5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn cao.<\/p>\n Trong c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng s\u1eefa c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb kh\u00e1ch h\u00e0ng mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t. Chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng s\u1eefa t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh cao c\u1ea5p v\u00e0 \u0111\u1ed9c \u0111\u00e1o cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1ea1o s\u1ef1 mong mu\u1ed1n v\u00e0 s\u1ef1 k\u00edch th\u00edch t\u1eeb kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng cho m\u1ed9t ph\u1ea7n nh\u1ecf th\u1ecb tr\u01b0\u1eddng, v\u1edbi m\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cao. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, s\u1ef1 \u0111\u1ed9c \u0111\u00e1o, d\u1ecbch v\u1ee5 t\u1ed1t, v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng gi\u00e1 cho kh\u00e1ch h\u00e0ng.<\/p>\n \u1ee8ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng s\u1eefa c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed9t v\u1ecb th\u1ebf cao c\u1ea5p, kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed9c quy\u1ec1n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 \u1ee9ng d\u1ee5ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m:<\/p>\n Ng\u00e0y nay d\u1ef1a v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u phi\u00ean b\u1ea3n kh\u00e1c nhau v\u00ed d\u01b0 phi\u00ean b\u1ea3n b\u00ecnh d\u00e2n, phi\u00ean b\u1ea3n cao c\u1ea5p, gi\u1edbi h\u1ea1n. T\u1ea5t c\u1ea3 nh\u1eefng phi\u00ean b\u1ea3n trong 1 s\u1ea3n ph\u1ea9m g\u1ed1c \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p trong marketing v\u00e0 b\u00e1n h\u00e0ng, trong \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m trong c\u00f9ng m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 t\u00ednh n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng, v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m trong c\u00f9ng m\u1ed9t d\u00f2ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n v\u00ed d\u1ee5<\/strong><\/p>\n M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 c\u00f3 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m g\u1ed3m c\u00e1c m\u1eabu xe kh\u00e1c nhau, t\u1eeb sedan c\u01a1 b\u1ea3n \u0111\u1ebfn xe SUV cao c\u1ea5p. H\u1ecd \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo d\u00f2ng s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch \u0111\u1eb7t m\u1ee9c gi\u00e1 th\u1ea5p cho c\u00e1c m\u1eabu xe c\u01a1 b\u1ea3n, trong khi m\u1ee9c gi\u00e1 cao h\u01a1n cho c\u00e1c m\u1eabu xe cao c\u1ea5p. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n \u1ee8ng d\u1ee5ng<\/strong><\/p>\n Trong ng\u00e0nh c\u00f4ng ngh\u1ec7, c\u00e1c c\u00f4ng ty \u0111i\u1ec7n t\u1eed \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo d\u00f2ng s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 kh\u00e1c nhau cho c\u00e1c m\u1eabu \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng trong c\u00f9ng m\u1ed9t d\u00f2ng, d\u1ef1a tr\u00ean t\u00ednh n\u0103ng v\u00e0 hi\u1ec7u n\u0103ng kh\u00e1c nhau.<\/p>\n Trong ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt v\u1ec1 gi\u00e1 theo d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 kh\u00e1c nhau cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1eb7c t\u00ednh kh\u00e1c nhau, nh\u01b0 s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u00e0 s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb.<\/p>\n Trong ng\u00e0nh th\u1eddi trang, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c cho gi\u00e1 theo d\u00f2ng s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 kh\u00e1c nhau cho c\u00e1c s\u1ea3n ph\u1ea9m trong c\u00f9ng m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp, t\u1ea1o s\u1ef1 \u0111a d\u1ea1ng v\u00e0 l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c theo d\u00f2ng s\u1ea3n ph\u1ea9m cho ph\u00e9p th\u00edch \u1ee9ng v\u1edbi s\u1ef1 \u0111a d\u1ea1ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m trong d\u00f2ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u00f4ng b\u1eb1ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n \u0110\u1ecbnh ngh\u0129a\u00a0<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo combo l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p trong marketing v\u00e0 b\u00e1n h\u00e0ng, trong \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p l\u1ea1i th\u00e0nh m\u1ed9t g\u00f3i combo v\u00e0 \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi m\u1ed9t gi\u00e1 \u01b0u \u0111\u00e3i so v\u1edbi vi\u1ec7c mua t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch ri\u00eang l\u1ebb. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch mua h\u00e0ng theo c\u00e1ch h\u1ea5p d\u1eabn v\u00e0 ti\u1ebft ki\u1ec7m.<\/p>\n V\u00ed d\u1ee5\u00a0<\/strong><\/p>\n Trong ng\u00e0nh nh\u00e0 h\u00e0ng, m\u1ed9t nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c combo g\u1ed3m m\u1ed9t m\u00f3n ch\u00ednh, m\u1ed9t m\u00f3n ph\u1ee5 v\u00e0 m\u1ed9t \u0111\u1ed3 u\u1ed1ng v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn h\u01a1n so v\u1edbi vi\u1ec7c mua t\u1eebng m\u00f3n ri\u00eang l\u1ebb. \u0110i\u1ec1u n\u00e0y khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn combo \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1eefa \u0103n ho\u00e0n ch\u1ec9nh v\u1edbi gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n.<\/p>\n Trong ng\u00e0nh \u0111i\u1ec7n t\u1eed, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c combo g\u1ed3m m\u1ed9t \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u1ed9t tai nghe kh\u00f4ng d\u00e2y v\u00e0 m\u1ed9t bao da v\u1edbi m\u1ed9t gi\u00e1 t\u1ed5ng c\u1ed9ng th\u1ea5p h\u01a1n so v\u1edbi vi\u1ec7c mua t\u1eebng s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ri\u00eang l\u1ebb. \u0110i\u1ec1u n\u00e0y h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c mua combo \u0111\u1ec3 ti\u1ebft ki\u1ec7m v\u00e0 s\u1edf h\u1eefu m\u1ed9t b\u1ed9 s\u1ea3n ph\u1ea9m \u0111\u1ea7y \u0111\u1ee7.<\/p>\n Trong ng\u00e0nh du l\u1ecbch, c\u00e1c c\u00f4ng ty tour du l\u1ecbch c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c combo g\u1ed3m v\u00e9 m\u00e1y bay, kh\u00e1ch s\u1ea1n v\u00e0 tour tham quan v\u1edbi m\u1ed9t gi\u00e1 \u01b0u \u0111\u00e3i so v\u1edbi vi\u1ec7c \u0111\u1eb7t t\u1eebng ph\u1ea7n m\u1ed9t c\u00e1ch ri\u00eang l\u1ebb. \u0110i\u1ec1u n\u00e0y thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 ti\u1ebft ki\u1ec7m cho vi\u1ec7c t\u1ed5 ch\u1ee9c chuy\u1ebfn du l\u1ecbch.<\/p>\n Trong ng\u00e0nh thi\u1ebft k\u1ebf app<\/a>. C\u00e1c c\u00f4ng ty l\u1eadp tr\u00ecnh c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c combo nh\u01b0 thi\u1ebft k\u1ebf app \u0111a n\u1ec1n t\u1ea3ng nh\u01b0 thi\u1ebft k\u1ebf app ios<\/a> ho\u1eb7c thi\u1ebft k\u1ebf app android<\/a> s\u1ebd c\u00f3 m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i h\u01a1n so v\u1edbi thi\u1ebft k\u1ebf ri\u00eang l\u1ebb<\/p>\n \u1ee8ng d\u1ee5ng<\/strong><\/p>\n Chi\u1ebfn thu\u1eadt gi\u00e1 theo combo gi\u00fap t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb v\u00e0 h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 c\u1ea1nh tranh cho doanh nghi\u1ec7p. N\u00f3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng theo c\u00e1ch ti\u1ebft ki\u1ec7m v\u00e0 thu\u1eadn l\u1ee3i, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 h\u1ed9i t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n \u0110\u1ecbnh ngh\u0129a<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo t\u00e2m l\u00fd l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p trong marketing v\u00e0 b\u00e1n h\u00e0ng, trong \u0111\u00f3 gi\u00e1 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c gi\u00e1 tr\u1ecb, h\u1ea5p d\u1eabn v\u00e0 h\u1ee3p l\u00fd v\u1ec1 m\u1eb7t t\u00e2m l\u00fd \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi vi\u1ec7c mua h\u00e0ng v\u00e0 s\u1eb5n l\u00f2ng chi tr\u1ea3 gi\u00e1 cao h\u01a1n.<\/p>\n V\u00ed d\u1ee5<\/strong><\/p>\n Gi\u00e1 ch\u1eb5n\/chia h\u1ebft: C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u00e1 th\u00e0nh v\u1edbi s\u1ed1 cu\u1ed1i c\u00f9ng l\u00e0 s\u1ed1 ch\u1eb5n ho\u1eb7c s\u1ed1 chia h\u1ebft cho 10 (v\u00ed d\u1ee5: 99.000 \u0111\u1ed3ng, 49.990 \u0111\u1ed3ng). \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u1ea3m gi\u00e1c gi\u00e1 r\u1ebb h\u01a1n v\u00e0 h\u1ee3p l\u00fd h\u01a1n trong t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Gi\u00e1 so s\u00e1nh: Gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi gi\u00e1 th\u1ecb tr\u01b0\u1eddng ban \u0111\u1ea7u ho\u1eb7c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c h\u1ea5p d\u1eabn v\u00e0 ti\u1ebft ki\u1ec7m h\u01a1n. V\u00ed d\u1ee5: “Gi\u00e1 g\u1ed1c 1.000.000 \u0111\u1ed3ng, gi\u1ea3m 50%” ho\u1eb7c “R\u1ebb h\u01a1n gi\u00e1 x\u01b0\u1edfng 20%”.<\/p>\n Gi\u00e1 hi\u1ec7u l\u1ef1c trong th\u1eddi gian gi\u1edbi h\u1ea1n: C\u00e1c khuy\u1ebfn m\u00e3i v\u00e0 gi\u00e1 \u01b0u \u0111\u00e3i ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb trong m\u1ed9t kho\u1ea3ng th\u1eddi gian h\u1ea1n ch\u1ebf. \u0110i\u1ec1u n\u00e0y th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn v\u1ec1 t\u00ednh th\u1eddi \u0111i\u1ec3m.<\/p>\n Gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i: S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u00e1 th\u00e0nh cao h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1ea1o c\u1ea3m gi\u00e1c cao c\u1ea5p v\u00e0 \u0111\u1ed9c \u0111\u00e1o. \u0110i\u1ec1u n\u00e0y d\u1ef1a tr\u00ean nguy\u00ean l\u00fd r\u1eb1ng gi\u00e1 cao h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n.<\/p>\n Gi\u00e1 d\u1ec5 nh\u1edb: Gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho d\u1ec5 ghi nh\u1edb v\u00e0 truy\u1ec1n \u0111\u1ea1t cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: 999.000 \u0111\u1ed3ng \u0111\u01b0\u1ee3c ghi nh\u01b0 “999K” ho\u1eb7c 3.990.000 \u0111\u1ed3ng \u0111\u01b0\u1ee3c ghi nh\u01b0 “3,99 tri\u1ec7u”<\/p>\n \u1ee8ng d\u1ee5ng\u00a0<\/strong><\/p>\n Ng\u00e0nh th\u1eddi trang: C\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo t\u00e2m l\u00fd b\u1eb1ng c\u00e1ch gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 cu\u1ed1i c\u00f9ng l\u00e0 9, v\u00ed d\u1ee5 nh\u01b0 99.000 \u0111\u1ed3ng, 199.000 \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u1ea3m gi\u00e1c gi\u00e1 tr\u1ecb v\u00e0 h\u1ea5p d\u1eabn trong t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, khuy\u1ebfn kh\u00edch h\u1ecd mua s\u1eafm nhi\u1ec1u h\u01a1n.<\/p>\n Ng\u00e0nh \u0111i\u1ec7n t\u1eed: C\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i b\u1eb1ng c\u00e1ch gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0ng cung c\u1ea5p gi\u00e1 tr\u1ecb cao h\u01a1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng v\u1ec1 t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1eb3ng c\u1ea5p c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n \u0110\u1ecbnh ngh\u0129a\u00a0<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ea3 sau\/tr\u1ea3 g\u00f3p l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thanh to\u00e1n cho ph\u00e9p kh\u00e1ch h\u00e0ng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ngay l\u1eadp t\u1ee9c, thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n theo c\u00e1c kho\u1ea3n tr\u1ea3 g\u00f3p ho\u1eb7c tr\u1ea3 sau trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u1ea1o ra s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c thanh to\u00e1n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng b\u1eb1ng c\u00e1ch tr\u1ea3 g\u00f3p theo t\u1eebng \u0111\u1ee3t ho\u1eb7c tr\u1ea3 sau khi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n V\u00ed d\u1ee5 v\u00e0 \u1ee9ng d\u1ee5ng<\/strong><\/p>\n Trong ng\u00e0nh \u0111i\u1ec7n t\u1eed: C\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3 g\u00f3p cho vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, ho\u1eb7c tivi. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn tr\u1ea3 g\u00f3p h\u00e0ng th\u00e1ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh thay v\u00ec tr\u1ea3 to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ngay l\u1eadp t\u1ee9c. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra s\u1ef1 ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng v\u00e0 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh h\u1ea1n ch\u1ebf.<\/p>\n Trong ng\u00e0nh \u00f4 t\u00f4: C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u1ea1i l\u00fd \u00f4 t\u00f4 th\u01b0\u1eddng cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3 sau khi mua \u00f4 t\u00f4 m\u1edbi. Thay v\u00ec ph\u1ea3i tr\u1ea3 to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb xe ngay l\u1eadp t\u1ee9c, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 theo t\u1eebng \u0111\u1ee3t ho\u1eb7c tr\u1ea3 sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua \u00f4 t\u00f4 m\u1edbi m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n m\u1ed9t l\u1ea7n.<\/p>\n \u0110\u1ecbnh ngh\u0129a\u00a0<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u00e1nh v\u00e0o t\u1eebng ph\u00e2n kh\u00fac l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p trong marketing v\u00e0 b\u00e1n h\u00e0ng, m\u00e0 gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng.<\/p>\n V\u00ed d\u1ee5 v\u00e0 \u1ee9ng d\u1ee5ng<\/strong><\/p>\n Ng\u00e0nh d\u1ecbch v\u1ee5: Khu vui ch\u01a1i gi\u1ea3i tr\u00ed th\u01b0\u1eddng c\u00f3 m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i h\u01a1n v\u1edbi h\u1ecdc sinh v\u00e0 sinh vi\u00ean.<\/p>\n Ng\u00e0nh th\u1ef1c ph\u1ea9m: M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u00e1nh v\u00e0o t\u1eebng ph\u00e2n kh\u00fac b\u1eb1ng c\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m theo m\u1ee9c \u0111\u1ed9 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u00e0 h\u1eefu c\u01a1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u00e1 cao h\u01a1n \u0111\u1ec3 m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao v\u00e0 quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, trong khi s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb v\u00e0 ti\u1ec7n l\u1ee3i h\u01a1n c\u00f3 th\u1ec3 d\u00e0nh cho nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb v\u00e0 ti\u1ebft ki\u1ec7m.<\/p>\n \u0110\u1ecbnh ngh\u0129a<\/strong><\/p>\n khuy\u1ebfn m\u00e3i l\u00e0 m\u1ed9t trong ph\u01b0\u01a1ng ph\u00e1p trong marketing v\u00e0 b\u00e1n h\u00e0ng, trong \u0111\u00f3 gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 t\u1ea1m th\u1eddi ho\u1eb7c \u00e1p d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ti\u00eau th\u1ee5. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u1ea1o ra s\u1ef1 k\u00edch th\u00edch v\u00e0 h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n V\u00ed d\u1ee5\u00a0<\/strong><\/p>\n Gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m: M\u1ed9t v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 khuy\u1ebfn m\u00e3i l\u00e0 gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 m\u00f9a h\u00e8 ho\u1eb7c gi\u1ea3m gi\u00e1 h\u00e0ng \u0111\u1eb7c bi\u1ec7t trong d\u1ecbp l\u1ec5 t\u1ebft \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n Mua m\u1ed9t t\u1eb7ng m\u1ed9t (Mua 1 t\u1eb7ng 1): Chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i n\u00e0y t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn b\u1eb1ng vi\u1ec7c cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed ho\u1eb7c gi\u00e1 tr\u1ecb th\u1ea5p h\u01a1n cho kh\u00e1ch h\u00e0ng khi mua m\u1ed9t s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh “Mua 1 m\u00f3n \u0103n, t\u1eb7ng 1 \u0111\u1ed3 u\u1ed1ng” \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m v\u00e0 ti\u00eau d\u00f9ng.<\/p>\n \u01afu \u0111\u00e3i theo th\u1eddi gian gi\u1edbi h\u1ea1n: Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 khuy\u1ebfn m\u00e3i c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng th\u00f4ng qua vi\u1ec7c t\u1ea1o ra \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t trong m\u1ed9t kho\u1ea3ng th\u1eddi gian gi\u1edbi h\u1ea1n. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c “Ng\u00e0y h\u1ed9i gi\u1ea3m gi\u00e1” trong v\u00f2ng 24 gi\u1edd, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ch\u1ec9 trong th\u1eddi gian gi\u1edbi h\u1ea1n \u0111\u00f3.<\/p>\n \u0110\u1ecbnh ngh\u0129a\u00a0<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u1edbi s\u1ea3n ph\u1ea9m \u0111i k\u00e8m l\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00e0 b\u00e1n c\u00f9ng nhau v\u1edbi m\u1ed9t gi\u00e1 \u01b0u \u0111\u00e3i ho\u1eb7c m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn h\u01a1n so v\u1edbi vi\u1ec7c mua ri\u00eang l\u1ebb. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y s\u1ef1 ti\u00eau d\u00f9ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Kh\u00e1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c combo l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ea3i li\u00ean quan \u0111\u1ebfn nhau. V\u00ed d\u1ee5 combo \u0111\u1ed3 n\u01b0\u1edbng th\u00ec ph\u1ea3i l\u00e0 t\u1eadp h\u1ee3p c\u00e1c m\u00f3n n\u01b0\u1edbng. C\u00f2n v\u1edbi s\u1ea3n ph\u1ea9m \u0111i k\u00e8m th\u00ec kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ch\u00ednh V\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 ph\u1ea3i mua h\u1ebft to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m \u0111i k\u00e8m m\u1edbi dc gi\u1ea3m gi\u00e1. M\u00e0 s\u1ebd gi\u1ea3m gi\u00e1 t\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m \u0111i k\u00e8m b\u1ea1n mua th\u00eam<\/p>\n V\u00ed d\u1ee5<\/strong><\/p>\n G\u00f3i s\u1ea3n ph\u1ea9m: M\u1ed9t v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u1edbi s\u1ea3n ph\u1ea9m \u0111i k\u00e8m l\u00e0 t\u1ea1o ra c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t g\u00f3i bao g\u1ed3m m\u00e1y t\u00ednh x\u00e1ch tay, chu\u1ed9t kh\u00f4ng d\u00e2y v\u00e0 t\u00fai \u0111\u1ef1ng v\u1edbi m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn h\u01a1n so v\u1edbi vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y ri\u00eang l\u1ebb.<\/p>\n S\u1ea3n ph\u1ea9m k\u00e8m theo mi\u1ec5n ph\u00ed: Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m \u0111i k\u00e8m mi\u1ec5n ph\u00ed khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ch\u00ednh. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 t\u1eb7ng k\u00e8m m\u1ed9t h\u0169 kem d\u01b0\u1ee1ng da mini khi kh\u00e1ch h\u00e0ng mua m\u1ed9t chai kem ch\u1ed1ng n\u1eafng.<\/p>\n \u0110\u1ecbnh ngh\u0129a\u00a0<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd gi\u00e1 c\u1ea3 trong marketing v\u00e0 b\u00e1n h\u00e0ng, trong \u0111\u00f3 gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh v\u00e0 v\u1ecb th\u1ebf \u0111\u1ed9c \u0111\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 t\u1ea1o l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng.<\/p>\n V\u00ed d\u1ee5<\/strong><\/p>\n Th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p: C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng th\u01b0\u1eddng. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng h\u1ed3 xa x\u1ec9 nh\u01b0 Rolex hay gucci \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u1edf m\u1ee9c cao \u0111\u1ec3 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh sang tr\u1ecdng v\u00e0 \u0111\u1eb3ng c\u1ea5p.<\/p>\n Th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 trung b\u00ecnh: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 trung b\u00ecnh c\u00f3 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng OnePlus \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec7u su\u1ea5t cao, nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i c\u1ea1nh tranh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u kh\u00e1c.<\/p>\n Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u01a1 b\u1ea3n trong marketing v\u00e0 b\u00e1n h\u00e0ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y g\u00f3p ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, t\u1ea1o gi\u00e1 tr\u1ecb v\u00e0 t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, vi\u1ec7c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i d\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. S\u1ef1 linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o trong \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":" Gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi m\u1ee5c ti\u00eau thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn…<\/p>\n","protected":false},"author":6,"featured_media":4366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4365"}],"collection":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/comments?post=4365"}],"version-history":[{"count":4,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4365\/revisions"}],"predecessor-version":[{"id":4382,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4365\/revisions\/4382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media\/4366"}],"wp:attachment":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media?parent=4365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/categories?post=4365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/tags?post=4365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n
C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u01a1 b\u1ea3n trong marketing<\/strong><\/span><\/h2>\n
\n
Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng<\/strong><\/span><\/h3>\n
\n
Chi\u1ebfn l\u01b0\u1ee3c theo d\u00f2ng s\u1ea3n ph\u1ea9m\u00a0<\/strong><\/span><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 theo combo<\/strong><\/span><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo t\u00e2m l\u00fd<\/strong><\/span><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3 sau v\u00e0 tr\u1ea3 g\u00f3p<\/strong><\/span><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u00e1nh v\u00e0o t\u1eebng ph\u00e2n kh\u00fac<\/strong><\/span><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u1ea1i v\u00e0 gi\u1ea3m gi\u00e1<\/strong><\/span><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u1edbi s\u1ea3n ph\u1ea9m \u0111i k\u00e8m<\/strong><\/span><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/strong><\/span><\/h3>\n
T\u1ed5ng k\u1ebft\u00a0<\/strong><\/span><\/h3>\n