Tr\u00ean th\u1ecb tr\u01b0\u1eddng kinh doanh s\u00f4i \u0111\u1ed9ng ng\u00e0y nay, vi\u1ec7c quy\u1ebft \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Tuy nhi\u00ean, Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c g\u1eafn m\u1ed9t s\u1ed1 v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 ch\u1edd kh\u00e1ch h\u00e0ng mua m\u00e0 n\u00f3 c\u00f2n \u0111\u1ecfi h\u1ecfi s\u1ef1 ch\u00edn ch\u1eafn, ph\u00e2n t\u00edch c\u1ea9n th\u1eadn v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft l\u1eadp gi\u00e1 s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n \u0111\u1ed1i gi\u1eefa gi\u00e1 tr\u1ecb v\u00e0 th\u00e0nh c\u00f4ng kinh doanh. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/a> hi\u1ec7u qu\u1ea3 trong kinh doanh.<\/p>\n

M\u1ee5c l\u1ee5c<\/p>

1<\/span> \u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/a><\/li>
2<\/span> Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/a><\/li>
3<\/span> C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 nh\u1ea5t trong kinh doanh<\/a>
- 3.1<\/span> Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed<\/a><\/li>
- 3.2<\/span> Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3 c\u1ea1nh tranh<\/a><\/li>
- 3.3<\/span> X\u00e1c \u0111\u1ecbnh d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/a><\/li>
- 3.4<\/span> \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau<\/a><\/li>
- 3.5<\/span> Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 theo giai \u0111o\u1ea1n<\/a><\/li><\/ul><\/li>
- 4<\/span> C\u00e1c b\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/a>
  - 4.1<\/span> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li>
  - 4.2<\/span> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ecbnh gi\u00e1<\/a><\/li>
  - 4.3<\/span> X\u00e1c \u0111\u1ecbnh chi ph\u00ed s\u1ea3n xu\u1ea5t<\/a><\/li>
  - 4.4<\/span> Xem x\u00e9t gi\u00e1 c\u1ea3 c\u1ea1nh tranh<\/a><\/li>
  - 4.5<\/span> \u0110\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u00eam<\/a><\/li>
  - 4.6<\/span> \u0110\u1eb7t m\u1ee9c gi\u00e1 cu\u1ed1i c\u00f9ng<\/a><\/li>
  - 4.7<\/span> Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3<\/a><\/li><\/ul><\/li>
  - 5<\/span> K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/div>\n
    \u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/span><\/h2>\n
    $\"H\u00ecnh$
    H\u00ecnh \u1ea3nh minh h\u1ecda chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 g\u00ec?<\/figcaption><\/figure>\n
    \u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 m\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u00f3 \u0111\u1ea1i di\u1ec7n cho gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh m\u00e0 doanh nghi\u1ec7p g\u00e1n cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, t\u1ee9c l\u00e0 s\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3 \u0111\u1ec3 s\u1edf h\u1eefu ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3. \u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c g\u1eafn m\u1ed9t con s\u1ed1 v\u00e0o s\u1ea3n ph\u1ea9m, m\u00e0 n\u00f3 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 chi ph\u00ed s\u1ea3n xu\u1ea5t, gi\u00e1 tr\u1ecb cung c\u1ea7u, gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng, v\u00e0 c\u1ea3 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n
    Qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch c\u1ea1nh tranh, \u0111\u1ecbnh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1eed nghi\u1ec7m tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u00ecm ra m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n
    Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/span><\/h2>\n
    $\"Minh$
    Minh h\u1ecda l\u1ee3i \u00edch ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1<\/figcaption><\/figure>\n
    Vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u00e0 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch:<\/p>\n
    X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/strong>: Gi\u00fap x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng s\u1eb5n l\u00f2ng tr\u1ea3 \u0111\u1ec3 s\u1edf h\u1eefu ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n
    T\u1ea1o l\u1ee3i nhu\u1eadn<\/strong>: X\u00e1c l\u1eadp gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. M\u1ee9c gi\u00e1 ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u1ed3i \u0111\u01b0\u1ee3c chi ph\u00ed s\u1ea3n xu\u1ea5t, ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/p>\n
    \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Gi\u00e1 s\u1ea3n ph\u1ea9m c\u0169ng gi\u00fap \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t m\u1ee9c gi\u00e1 cao c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1eb3ng c\u1ea5p, trong khi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 t\u1ea1o ra h\u00ecnh \u1ea3nh v\u1ec1 gi\u00e1 tr\u1ecb ti\u1ebft ki\u1ec7m ho\u1eb7c khuy\u1ebfn m\u00e3i. \u0110\u1ecbnh m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n
    T\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh<\/strong>: M\u1ed9t m\u1ee9c gi\u00e1 c\u1ea1nh tranh c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m t\u0103ng s\u1ef1 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/a> kh\u00e1c nhau c\u0169ng gi\u00fap t\u1ea1o ra s\u1ef1 ph\u00e2n kh\u00fac h\u00f3a v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ea1nh tranh.<\/p>\n
    \u0110\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/strong>: N\u00f3 gi\u00fap \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch \u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd. M\u1ed9t m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n
    C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 nh\u1ea5t trong kinh doanh<\/span><\/h2>\n
    Qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c g\u00e1n m\u1ed9t m\u1ee9c s\u1ed1 ti\u1ec1n cho s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, quy\u1ebft \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ec9 m\u1ec9, ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n
    Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed<\/span><\/h3>\n
    $\"Minh$
    Minh h\u1ecda ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean chi ph\u00ed<\/figcaption><\/figure>\n
    Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean chi ph\u00ed l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch t\u00ednh to\u00e1n gi\u00e1 th\u00e0nh d\u1ef1a tr\u00ean c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh s\u1ea3n ph\u1ea9m. Bao g\u1ed3m chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u, chi ph\u00ed nh\u00e2n s\u1ef1, m\u00e1y m\u00f3c thi\u1ebft b\u1ecb v\u00e0 c\u00e1c chi ph\u00ed li\u00ean quan.Gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch th\u00eam m\u1ed9t kho\u1ea3n l\u1ee3i nhu\u1eadn mong mu\u1ed1n l\u00ean chi ph\u00ed.<\/p>\n
    V\u00ed d\u1ee5: Gi\u1ea3 s\u1eed m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m, c\u00f4ng ty n\u00e0y t\u00ednh to\u00e1n t\u1ed5ng c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, bao g\u1ed3m chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u, chi ph\u00ed lao \u0111\u1ed9ng, chi ph\u00ed qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, chi ph\u00ed qu\u1ea3n l\u00fd, chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c v\u1edbi t\u1ed5ng ng\u00e2n s\u00e1ch l\u00e0 1000 \u0111\u01a1n v\u1ecb. Sau \u0111\u00f3, c\u00f4ng ty n\u00e0y \u00e1p d\u1ee5ng m\u1ed9t t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn mong mu\u1ed1n, v\u00ed d\u1ee5 nh\u01b0 20%, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n cu\u1ed1i c\u00f9ng cho s\u1ea3n ph\u1ea9m. Th\u00ec m\u1ee9c \u0111\u1ecbnh gi\u00e1 m\u00e0 c\u00f4ng ty s\u1ebd \u0111\u01b0a ra cho s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0 1200 \u0111\u01a1n v\u1ecb<\/p>\n
    H\u1ea1n ch\u1ebf nh\u01b0:<\/strong><\/p>\n
    Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng \u0111\u01b0a ra m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn, b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 tr\u1ecb ti\u1ec7n \u00edch, th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
    Kh\u00f4ng xem x\u00e9t s\u1ef1 c\u1ea1nh tranh<\/strong>: Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng \u0111\u01b0a ra m\u1ed9t s\u1ef1 \u0111\u00e1nh gi\u00e1 c\u1ee5 th\u1ec3 v\u1ec1 gi\u00e1 c\u1ea3 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o chi ph\u00ed c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 khi\u1ebfn s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean kh\u00f4ng c\u1ea1nh tranh so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n
    Kh\u00f4ng ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed kh\u00f4ng \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n
    Kh\u00f4ng xem x\u00e9t kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 v\u1ec1 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cao h\u01a1n v\u00e0 s\u1eb5n l\u00f2ng tr\u1ea3 gi\u00e1 cao h\u01a1n cho s\u1ea3n ph\u1ea9m, trong khi m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng kh\u00e1c c\u00f3 h\u1ea1n ch\u1ebf v\u1ec1 t\u00e0i ch\u00ednh. \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n
    Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3 c\u1ea1nh tranh<\/span><\/h3>\n $\"Minh$
    Minh h\u1ecda ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m theo c\u1ea1nh tranh<\/figcaption><\/figure>\n
    X\u00e1c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3 c\u1ea1nh tranh l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Khi \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, doanh nghi\u1ec7p s\u1ebd xem x\u00e9t v\u00e0 so s\u00e1nh gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi gi\u00e1 c\u1ea3 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p.<\/p>\n
    V\u00ed d\u1ee5: C\u00f4ng ty appmobile.vn \u0111ang \u0111\u1ec3 gi\u00e1 thi\u1ebft k\u1ebf app ios<\/a> c\u00f3 m\u1ee9c gi\u00e1 c\u1ea1nh trang v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n
    X\u00e1c \u0111\u1ecbnh d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/span><\/h3>\n
    \u0110\u1ecbnh gi\u00e1 d\u1ef1a theo gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 trong kinh doanh. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t ho\u1eb7c gi\u00e1 c\u1ea3 c\u1ea1nh tranh, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/p>\n
    L\u1ee3i \u00edch kh\u00e1ch h\u00e0ng<\/strong>: \u0110\u00e1nh gi\u00e1 nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, bao g\u1ed3m t\u00ednh ti\u1ec7n \u00edch, ch\u1ea5t l\u01b0\u1ee3ng, hi\u1ec7u su\u1ea5t, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n
    \u0110\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m<\/strong>: Xem x\u00e9t c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u01b0 t\u00ednh s\u00e1ng t\u1ea1o, c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, thi\u1ebft k\u1ebf \u0111\u1eb9p, t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t ho\u1eb7c s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n
    \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong>: Ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb cao h\u01a1n \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\n
    \u01afu \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0:<\/strong><\/p>\n
    T\u0103ng kh\u1ea3 n\u0103ng t\u1ea1o ra l\u1ee3i nhu\u1eadn<\/strong>: \u0110\u1ecbnh gi\u00e1 d\u1ef1a theo gi\u00e1 tr\u1ecb cho ph\u00e9p doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u00e2n \u0111\u1ed1i gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n
    T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ecbnh v\u1ecb<\/strong>: \u0110\u1ecbnh gi\u00e1 d\u1ef1a theo gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n
    T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: \u0110\u1ecbnh gi\u00e1 d\u1ef1a theo gi\u00e1 tr\u1ecb \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n h\u1ecd tr\u1ea3. \u0110i\u1ec1u n\u00e0y t\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n
    \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau<\/span><\/h3>\n
    $\"Minh$
    Minh h\u1ecda ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 theo m\u1ee5c ti\u00eau<\/figcaption><\/figure>\n
    \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau l\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, sau \u0111\u00f3 t\u00ecm c\u00e1ch gi\u1ea3m chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn theo m\u1ee9c gi\u00e1 \u0111\u00f3. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c ng\u00e0nh s\u1ea3n xu\u1ea5t v\u1edbi quy m\u00f4 doanh nghi\u1ec7p l\u1edbn. \u0110\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, doanh nghi\u1ec7p c\u1ea7n c\u00f3 t\u00ednh c\u1ea9n tr\u1ecdng trong vi\u1ec7c t\u00ednh to\u00e1n chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 gi\u1ea3m chi ph\u00ed \u0111\u1ec3 \u0111\u1ea1t m\u1ee9c gi\u00e1 m\u1ee5c ti\u00eau. Tuy nhi\u00ean, vi\u1ec7c gi\u1ea3m chi ph\u00ed qu\u00e1 nhi\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
    Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 theo giai \u0111o\u1ea1n<\/span><\/h3>\n
    $\"Minh$
    Minh h\u1ecda ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n
    \u0110\u1ecbnh gi\u00e1 theo giai \u0111o\u1ea1n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 trong kinh doanh m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo t\u1eebng giai \u0111o\u1ea1n kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n ho\u1eb7c tr\u00ecnh \u0111\u1ed9 c\u1ee7a n\u00f3. C\u00e1c giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00ednh n\u0103ng, ch\u1ee9c n\u0103ng, gi\u00e1 tr\u1ecb th\u00eam, ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.<\/p>\n
    \u01afu \u0111i\u1ec3m\u00a0<\/strong><\/p>\n
    \u0110\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/strong>: \u0110\u1ecbnh gi\u00e1 theo giai \u0111o\u1ea1n cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o ra m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n
    T\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u00eam<\/strong>: B\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 theo t\u1eebng giai \u0111o\u1ea1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u00eam cho kh\u00e1ch h\u00e0ng. Gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng khi s\u1ea3n ph\u1ea9m \u0111i qua c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n, cung c\u1ea5p t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n
    T\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn<\/strong>: Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 theo giai \u0111o\u1ea1n cho ph\u00e9p doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo t\u1eebng giai \u0111o\u1ea1n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1t nh\u1ea5t t\u1eeb m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n
    H\u1ea1n ch\u1ebf<\/strong><\/p>\n
    Ph\u1ee9c t\u1ea1p trong qu\u1ea3n l\u00fd gi\u00e1 c\u1ea3: \u0110\u1ecbnh gi\u00e1 theo t\u1eebng giai \u0111o\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 ph\u1ee9c t\u1ea1p trong vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 c\u1ea3. Doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u00e0 qu\u1ea3n l\u00fd c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 c\u00f4ng b\u1eb1ng trong t\u1eebng giai \u0111o\u1ea1n.<\/p>\n
    Kh\u00f3 kh\u0103n trong d\u1ef1 \u0111o\u00e1n v\u00e0 \u0111\u1ecbnh gi\u00e1: \u0110\u1ecbnh gi\u00e1 theo giai \u0111o\u1ea1n \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n v\u00e0 \u0111\u1ecbnh gi\u00e1 ch\u00ednh x\u00e1c cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n
    \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 li\u00ean t\u1ee5c v\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng: Khi s\u1ea3n ph\u1ea9m c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ea3 trong t\u1eebng giai \u0111o\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00f2ng tin v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng tin t\u01b0\u1edfng ho\u1eb7c chuy\u1ec3n sang s\u1ea3n ph\u1ea9m kh\u00e1c n\u1ebfu c\u1ea3m th\u1ea5y b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ea3.<\/p>\n
    C\u00e1c b\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/span><\/h2>\n
    $\"minh$
    minh h\u1ecda c\u00e1c b\u01b0\u1edbc \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n
    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n
    \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u00e0nh h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng qua vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m trong th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/p>\n
    X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ecbnh gi\u00e1<\/span><\/h3>\n
    Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ecbnh gi\u00e1, t\u1ee9c l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m. M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn l\u1ee3i nhu\u1eadn, kh\u1ea3 n\u0103ng c\u1ea1nh tranh, ho\u1eb7c v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau \u0111\u1ecbnh gi\u00e1 s\u1ebd h\u01b0\u1edbng d\u1eabn qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u1ee5 th\u1ec3.<\/p>\n
    X\u00e1c \u0111\u1ecbnh chi ph\u00ed s\u1ea3n xu\u1ea5t<\/span><\/h3>\n
    Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 t\u00ednh to\u00e1n chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch chi ti\u1ebft. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 c\u00e1c chi ph\u00ed tr\u1ef1c ti\u1ebfp (nguy\u00ean li\u1ec7u, lao \u0111\u1ed9ng) v\u00e0 chi ph\u00ed gi\u00e1n ti\u1ebfp (qu\u1ea3n l\u00fd, ti\u1ebfp th\u1ecb, h\u1eadu c\u1ea7n). Vi\u1ec7c hi\u1ec3u r\u00f5 chi ph\u00ed s\u1ea3n xu\u1ea5t gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 b\u00e1n cu\u1ed1i c\u00f9ng s\u1ebd \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n
    Xem x\u00e9t gi\u00e1 c\u1ea3 c\u1ea1nh tranh<\/span><\/h3>\n
    Doanh nghi\u1ec7p n\u00ean nghi\u00ean c\u1ee9u v\u00e0 so s\u00e1nh gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c n\u00e0y gi\u00fap \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3. C\u1ea7n l\u01b0u \u00fd r\u1eb1ng, gi\u00e1 c\u1ea3 kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ph\u1ea3i c\u00e2n nh\u1eafc \u0111\u1ebfn y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
    \u0110\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u00eam<\/span><\/h3>\n
    N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, t\u00ednh n\u0103ng ho\u1eb7c gi\u00e1 tr\u1ecb th\u00eam \u0111\u1ed9c \u0111\u00e1o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c t\u0103ng gi\u00e1 \u0111\u1ec3 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb n\u00e0y<\/p>\n
    \u0110\u1eb7t m\u1ee9c gi\u00e1 cu\u1ed1i c\u00f9ng<\/span><\/h3>\n
    D\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee9c gi\u00e1 cu\u1ed1i c\u00f9ng cho s\u1ea3n ph\u1ea9m. M\u1ee9c gi\u00e1 n\u00e0y c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ecbnh gi\u00e1, chi ph\u00ed s\u1ea3n xu\u1ea5t, gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 gi\u00e1 tr\u1ecb th\u00eam c\u1ee7a s\u1ea3n ph\u1ea9m. Qu\u00e1 tr\u00ecnh n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 b\u00e1n cu\u1ed1i c\u00f9ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p v\u00e0 \u0111\u1ed3ng th\u1eddi h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n
    Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3<\/span><\/h3>\n
    Sau khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp t\u1ee5c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a gi\u00e1 c\u1ea3. Qua qu\u00e1 tr\u00ecnh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 b\u00e1n n\u1ebfu c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh, nhu c\u1ea7u kh\u00e1ch h\u00e0ng ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
    K\u1ebft lu\u1eadn<\/span><\/h2>\n
    Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p v\u00e0 quan tr\u1ecdng trong kinh doanh. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 nh\u01b0 \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed, d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p, t\u1ea1o ra gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 theo th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n
    <\/p>\n","protected":false},"excerpt":{"rendered":"
    Tr\u00ean th\u1ecb tr\u01b0\u1eddng kinh doanh s\u00f4i \u0111\u1ed9ng ng\u00e0y nay, vi\u1ec7c quy\u1ebft \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Tuy nhi\u00ean, Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c g\u1eafn m\u1ed9t s\u1ed1 v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 ch\u1edd kh\u00e1ch h\u00e0ng mua m\u00e0 n\u00f3 c\u00f2n \u0111\u1ecfi h\u1ecfi s\u1ef1…<\/p>\n","protected":false},"author":6,"featured_media":4385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4383"}],"collection":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/comments?post=4383"}],"version-history":[{"count":3,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4383\/revisions"}],"predecessor-version":[{"id":4398,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/posts\/4383\/revisions\/4398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media\/4385"}],"wp:attachment":[{"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/media?parent=4383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/categories?post=4383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appmobile.vn\/wp-json\/wp\/v2\/tags?post=4383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}